The brand’s inception goes back to 2015 when Pooja Nagdev, Founder brought an idea to life, to create the ultimate luxurious experience with safe, effective ingredients that are ethically and sustainably sourced. This idea became Inatur’s vision. Pooja Nagdev discovered that there was a gap in the market and became the first movers to fill it by taking a conscious route to give people a rich and personalized self-care experience that’s also guilt-free.
To offer a global appeal, right from the decor of their stores to the display and from the design of each product to the ingredients inside it, the brand born in India paid close attention to even the smallest of details. Many international brands are admired for their minimalistic design and their clutter-free aesthetics. Similarly, Inatur’s thoughtful approach to the elegant functionality of its products has helped them create a truly luxurious experience for consumers. Inatur is one of the few Indian brands that managed to use state-of-the-art packaging techniques like airless pumps, twist, and lock caps; to make every bottle look chic, elegant, and yet fully functional.
While most brands depend on external resources for their R&D, Inatur decided to take a path that many wouldn’t dare. They became the core innovator, formulators, and manufacturers of everything they create. Now, backed by a decade of research excellence, Inatur has managed to create a thoughtful and experiential range of self-care products with a powerful blend of Ayurveda and modern science. Making Ayurveda contemporary is something only a brand with a global approach and experience can pull off.
Conscious choices lie at the heart of everything that this brand does and naturally when it comes to sourcing the raw materials, Pooja made a decision to source each ingredient ethically from our own country making the brand and its products truly homegrown. “99% of our ingredients and raw materials are proudly Made in India. And our products are on par with, or better than, the best brands in the world when it comes to quality. We consciously committed at the very beginning to not importing raw materials from different countries,” says Pooja Nagdev, Founder, of Inatur.
The brand’s strong ethics are backed by a workforce of 100+ dedicated employees, more than 50% of which are women. The sole aim has been to promote a conscious lifestyle. The passionate team of diverse leaders and innovators have created the products. This homegrown brand strives to create vegan and ethical practices that are not just a trend, but a lifestyle choice and make the nation proud globally!
Inatur’s entire gifting, skincare, wellness, bath & body range is now available for purchase at https://inatur.in/, Inatur retail stores, and online marketplaces (Amazon, Flipkart, Myntra, Nykaa). Follow along on Instagram (@inatur.herbals).
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