- The 31-day program will ensure 6,000 water bowls are placed in multiple high-footfall, high-need zones, helping community animals brave the harshest month of the year
- Royal Canin is partnering with 8 NGOs, including Friendicoes, Animal Matter to Me, Karma Animal Foundation, and Kalote Animal Trust, among others, to coordinate the placement of water bowls
14, May 2026: With temperatures regularly crossing 35° C to 450 C across different parts of India, while most of us have access to cold water or a refreshing beverage, millions of community pets across the country are left to brave the sun without any respite. To help them stay cool and hydrated, Royal Canin, a pioneer in ‘Health through Nutrition’ for cats and dogs, is stepping in with a mission to place 6,000+ water bowls across multiple locations throughout the country.
The initiative is part of flagship animal welfare campaign titled “Hydration Heroes”, will be conducted as month long campaign during scorching summers (from 2nd May to 1st June 2026).
Royal Canin continues its efforts by partnering with network of NGOs across 6 metro cities including (Friendicoes, Animal Matter to Me, Karma Animal Foundation, People for Kalote Animal Trust, and other dedicated organisations). Together, they will coordinate the distribution of water bowls in multiple Residential areas, high-footfall, high-need zones, ensuring that every community pet has access to clean drinking water during the harshest months of the year.
Commenting on the initiative, Satinder Singh, General Manager, Royal Canin India said, “Pet nutrition has gained much awareness, but community cats and dogs’ well-being is often left out of the conversation. Water is a basic need for every living being, and the onus is on us to ensure animals don’t suffer in the heat. Hydration Heroes is our way of bridging the gap by providing fresh, clean drinking water for the animals that call the streets their home. We are pleased to collaborate with our NGO partners who have been relentlessly working to help community animals gain consistent access to food and water. We will continue to remain committed to the well-being of animals, regardless of whether they live inside a home or outside.”
With each NGO partner bringing grassroots knowledge of local community animals, the initiative is set to address the animals’ critical vulnerability at Pan India scale. The 31-day program covers the peak of summer and reflects Royal Canin’s core ethos of advocating for animal well-being and creating better cities for pets.
About Royal Canin
The Royal Canin Division, owner of the ROYAL CANIN® brand, is part of Mars, Incorporated and one of the global leaders in Health Through Nutrition for cats and dogs. Founded in 1968 by French veterinarian Dr. Jean Cathary, Royal Canin continues to push the limits of nutrition and knowledge in partnership with pet professionals and experts to fulfil its Purpose: A BETTER WORLD FOR PETS.
Royal Canin collaborates with partners, including breeders and veterinarians, not only to design precise, science-based nutrition for cats and dogs but also to develop a variety of tools and services to generate a significant positive impact on pet health. The company does this in a respectful, responsible, and sustainable way towards pets, people, and the planet.
Operating in more than 120 markets, Royal Canin counts over 8,000 Associates, including more than 400 veterinarians and nutritionists. It runs 16 factories and 2 pet centers around the globe, including 1 innovation centre and 7 laboratories from the Mars network.
Royal Canin also owns the EUKANUBA™ brand outside of Europe, a high-performance nutritional offer for dogs, and NOM NOM, a fast-growing U.S.-based Direct-to-Consumer pet food company.
To learn more about Royal Canin, visit www.royalcanin.com
About MARS, INCORPORATED:
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+, family-owned business with more than 150,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’s®, SNICKERS® and BEN’S ORIGINAL. Our international networks of pet hospitals, including BANFIELD, BLUEPEARL, VCA, and ANICURA deliver high-quality veterinary care and ANTECH® offers breakthrough capabilities in pet diagnostics. For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
