India | 30th October 2025: Nat Habit, one of India’s most trusted and fastest-growing beauty and wellness brands rooted in Ayurveda, has announced a transformative new chapter in its journey. The company unveiled its new brand identity and philosophy — “Breathe Life.” This rebrand signifies Nat Habit’s evolution from a pioneer of “Fresh Ayurveda” to a powerful, purpose-driven movement that redefines how natural beauty is perceived and experienced.
With this bold reimagination, Nat Habit introduces a new logo, visual language, and packaging system that together reinforce its brand promise:
“We don’t just make beauty more natural. We breathe life into your beauty.”
A Transformational Leap: From Fresh Ayurveda to Breathe Life
Nat Habit’s rebrand represents more than a visual change—it is a philosophical and emotional evolution. The new identity embodies the brand’s belief that beauty should be nurturing yet potent, blending Ayurveda’s timeless wisdom with modern innovation.
“Breathe Life” encapsulates a holistic view of beauty — one that feels alive, balanced, and deeply personal. It moves beyond surface-level wellness to evoke vitality, harmony, and confidence, aligning perfectly with the needs of today’s conscious consumers.
Key Elements of Nat Habit’s New Visual Identity
The brand’s new design system captures the spirit of renewal and energy that defines “Breathe Life.” Every element, from color to form, symbolizes empowerment, vitality, and optimism.
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Chakra-Inspired Flower Logo:
The previous calendar icon, symbolic of disciplined routines, is replaced by a chakra-inspired flower, representing harmony, balance, and holistic well-being. This new emblem is a visual metaphor for life in motion — an ever-evolving, harmonious flow of energy and renewal. -
Grounded Typeface:
The typography adopts a more grounded and confident tone, exuding calm authority and clarity. It reflects Nat Habit’s commitment to authenticity, simplicity, and strength. -
Vibrant Color Palette:
The brand introduces a striking orange as its lead color — a daring and modern choice rarely seen in the Ayurvedic beauty segment. This hue stands for vitality, warmth, and optimism, breaking away from the conventional greens and browns often associated with Ayurveda.
Complementary colors such as Hibiscus Pink, Tikta Green, and Ubtan Yellow add emotional depth, drawing inspiration from nature’s vibrancy and the brand’s product ingredients.
The Philosophy Behind ‘Breathe Life’
At the heart of this rebrand lies a simple yet powerful idea: to breathe life into beauty. Nat Habit envisions a world where self-care becomes a living, breathing ritual — where each product, each habit, nurtures life, balance, and vitality.
Swagatika Das, CEO & Co-founder of Nat Habit, shared,
“With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity.
This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured.”
Introducing the Face of ‘Breathe Life’: Sahher Bambba
To bring its refreshed philosophy to life, Nat Habit has collaborated with actor and wellness advocate Sahher Bambba. Known for her grace, confidence, and authenticity, Sahher perfectly embodies the brand’s new spirit.
In a special video unveiling (watch here: YouTube Link), Sahher introduces the new logo and identity, symbolizing the union of tradition and modernity that Nat Habit represents.
“Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for,” adds Swagatika Das, CEO & Co-founder.
“She represents the harmony of tradition and modernity, blending clarity with confidence, and grace with purpose. Her personal philosophy of beauty mirrors ours, making her the perfect face to usher in this new chapter.”
Through this partnership, Nat Habit seeks to build emotional resonance with its community and expand its reach among individuals seeking beauty that feels both modern and meaningful.
Why Nat Habit Rebranded: The Evolution of Fresh Ayurveda
The decision to evolve from Fresh Ayurveda to Breathe Life stems from deep introspection and a changing consumer landscape. Since its inception, Nat Habit has been committed to fresh, preservative-free formulations inspired by Ayurveda, setting benchmarks in India’s clean beauty space.
However, as the natural beauty market matured, the brand identified the need for a bolder, more expressive identity to match its innovation, impact, and consumer trust.
Key Insights Behind the Transformation
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The calendar icon, once a symbol of discipline, had grown visually rigid and emotionally constrained.
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The soft, fluid typeface lacked the assertiveness that today’s empowered consumers identify with.
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The green-brown color palette made the brand blend into the crowded Ayurvedic category.
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Despite strong performance and loyalty, Nat Habit was often perceived as gentle but not bold — a perception the new identity decisively changes.
With “Breathe Life,” Nat Habit reclaims its authority, confidence, and distinct voice, bridging the gap between Ayurveda’s authenticity and modern beauty’s aspiration.
Rolling Out the New Identity
The new Nat Habit identity will roll out across all digital platforms, retail stores, packaging, and quick-commerce channels starting this October. A multi-touchpoint campaign will accompany the launch, featuring creator collaborations, experiential activations, and consumer engagement events that invite people to rediscover Nat Habit’s evolved philosophy.
From refreshed packaging designs to immersive digital storytelling, every touchpoint will express the vibrancy and purpose of Breathe Life.
Nat Habit’s Growth Journey: Ready for Scale
The rebrand comes at a pivotal time in Nat Habit’s trajectory of rapid expansion and brand maturity. With revenues nearing ₹250 crore, and a growing retail presence in over 10,000 stores across India, the brand is now primed for deeper market penetration and global expansion.
This refreshed identity sets the stage for Nat Habit’s next phase — one that emphasizes cultural relevance, category diversification, and an expanded global footprint.
About Nat Habit
Founded in 2019, Nat Habit has emerged as one of India’s fastest-growing beauty and wellness brands, celebrated for its fresh, 100% natural, and preservative-free formulations rooted in Ayurvedic wisdom.
What began as the “Fresh Ayurveda” movement has now evolved into the “Breathe Life” philosophy — a celebration of beauty that is alive, intentional, and deeply nurturing. Today, more than 4 million consumers across India trust Nat Habit for clean, conscious, and effective self-care.
Nat Habit’s journey has been backed by leading investors, including Bertelsmann India Investments (BII), Fireside Ventures, Peak XV Partners, Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures. Together, they are fueling the company’s mission to redefine India’s clean beauty space with authenticity, innovation, and purpose.
Conclusion: Breathing Life into Beauty
Nat Habit’s “Breathe Life” rebrand is more than a design shift — it’s a reawakening of purpose. It represents a bold, confident, and life-affirming vision for the future of beauty.
By embracing its roots while infusing them with modern vitality, Nat Habit is not only transforming its identity but also redefining what it means to be naturally beautiful in today’s world.
As the brand continues to innovate and inspire, “Breathe Life” stands as a call to action — to live more consciously, feel more deeply, and nurture beauty that breathes.
For more information, visit: www.nathabit.in
