Mumbai, March 24, 2025: In a city renowned for its vibrant energy and iconic landmarks, a new story is unfolding, one that isn’t just told, but experienced. Over the past few weeks, residents and visitors of Mumbai have witnessed a striking sight: a giant jewel box, mounted on a fleet of Chandak Group-branded cabs, making its way through the bustling streets. Turning heads, sparking conversations, and generating curiosity, these captivating mobile billboards have been impossible to miss, capturing the essence of luxury and refinement that defines Chandak Sarvam.
Located in the heart of JB Nagar, Andheri East, Chandak Sarvam is a newly launched residential masterpiece offering 2, 3, and 4 BHK luxury homes across 3.5 acres of meticulously designed space. More than just a residential complex, it is a symbol of the transformation of JB Nagar, designed to be as unique and exceptional as a rare jewel.Inspired by this vision, Team Chandak Group had an innovative idea: why not take the concept of a ‘jewel’ literally and create an experience that allows people to not only see but truly feel the project’s value and aspiration?
This is where BrandOnWheelz, an innovative leader in transit advertising, entered the picture with a perfect execution plan. The Jewel Box on Wheels campaign was born;a mobile, oversized jewel box, mounted atop a fleet of cabs, bringing the luxury of Chandak Sarvam directly into the streets of Mumbai. These visually stunning vehicles didn’t just act as advertisements, they became part of the city’s fabric, traveling through key locations such as offices, malls, parks, and cafes, sparking organic conversations and bringing the luxury living experience closer to potential homeowners.
“It wasn’t about selling, it was about sparking a feeling,” said a spokesperson from Chandak Group. “We wanted to engage people in a way that felt organic and non-intrusive. We aimed to make them stop, smile, take a picture, and think; ‘This could be my next home.’
The campaign was elevated further with the use of real-time location insights from Halooway/Hawkeye, which helped strategically place the cabs in high-traffic areas frequented by the target demographic. These locations, where conversations about real estate naturally occur, ensured maximum visibility and engagement with the brand.
As the Jewel Box on Wheels cabs crisscrossed the city, the buzz quickly spread. Social media feeds were flooded with images of the unique vehicles, with people sharing their experiences and the phrase “Jewel of JB Nagar” rapidly becoming more than just a tagline. It became a symbol of the area’s prestige and the luxurious lifestyle that Chandak Sarvam promises.
“This campaign was a true testament to teamwork,” said Mohammed Asghar, CEO & Co-founder of BrandOnWheelz. “When an idea as unique as this is brought to life, it takes immense dedication and effort to execute it flawlessly. I’d like to extend my deepest appreciation to every team member who played a role in bringing Chandak’s vision to fruition. It’s their hard work and commitment that turned this campaign into something truly unforgettable.”
In just a few short weeks, the Jewel Box on Wheels campaign generated over 2 million impressions, sparking widespread interest and increasing brand visibility for Chandak Sarvam far beyond the scope of traditional advertising. The campaign has not only captured the imagination of the city but has also firmly positioned Chandak Sarvam as the new symbol of luxury living in JB Nagar.
