Thursday, May 23, 2024

Bollywood’s Beloved Pet Food Brand, Drools, Receives Game-Changing Investment from L Catterton

Drools Pet Food Pvt. Ltd., India’s leading pet food brand, associated with a number of Bollywood celebrities, including Janhvi Kapoor, Kiara Advani, Ananya Pandey, Hrithik Roshan, Samantha Prabhu, Kareena Kapoor Khan and more others, has recently announced a major funding boost L Catterton, the world’s leading consumer growth investor. The private equity firm has invested $60 million in Drools, which amounts to 10 per cent of the company’s valuation, making it one of the largest investments till date in the pet care industry in India.

Drools, a trusted name in pet food and nutrition, has garnered immense popularity among pet owners for its high-quality and nutritious products. From A-list actors to celebrated chefs and influential personalities, Drools has won the hearts of maximum Bollywood celebrities, with a wide range of offerings catering to different dietary needs and preferences. The brand has established its position as a brand synonymous with quality and trust.

The investment from L Catterton is a significant milestone for Drools, validating its innovative approach to the pet food industry and positioning the company for strategic expansion. The funding will be utilised enhance manufacturing capabilities to meet the growing demand for high-quality pet food products. Additionally, it will accelerate the company’s retail plan, bolster the marketing budget, and attract top talent to support future growth.

About Drools:

Drools, India’s only MNC pet food company was established in 2010 by Fahim Sultan and is the flagship brand of DROOLS PET FOOD PRIVATE LIMITED. Set up in 2009 to focus on nutrition, health and welfare of pets, Drools was born to bridge a gap and ensure that all pets received the right kind of clean ingredients with wholesome balanced nutrition. The production of pet food for dogs and cats began in 2010 and Drools today, is one of the fastest growing pet food brands in South Asia with large product ranges developed with international quality standards.

Export led growth has been a dominant paradigm for Drools and the company has seen exponential growth in the last decade. The first consignment of Drools Daily Nutrition Dry Dog Food and Dry Cat Food was exported to Sri Lanka in the year 2012 and then to Kathmandu, Nepal within the same year.

At present Drools exports to 22+ countries and some select countries in the African continents. What started as a bare minimum product line has now expanded to Premium Dog Food, Economy Brand Packs, Treats, Supplements in addition to Dry Dog and Cat Food.


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