Celebrating All-Day Comfort and Effortless Outdoor Style
Chandigarh, 29 November 2025: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has launched its latest seasonal athleisure campaign, ‘Take It Outside’, showcasing Jockey’s newest premium winter collection for men and women. The campaign inspires consumers to step outdoors with confidence, embracing comfort and style throughout the day.
A Campaign Built on Jockey’s Core Promise: Comfort Meets Lifestyle
‘Take It Outside’ builds on Jockey’s enduring commitment to comfort and quality, extending it into a seasonally relevant outerwear collection crafted for modern lifestyles. Designed for those who fluidly move between home, work, and outdoor spaces, the collection delivers stylish versatility without compromising on everyday comfort.
Designed for Real Life: Warm, Light, and Effortlessly Layerable
Created for cold mornings, coffee runs, airport transits, and everything in between, the new collection offers warmth without bulk and silhouettes that are easy to layer. Each piece is engineered to move with the wearer, combining:
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Contemporary, performance-driven fabrics
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Relaxed, easygoing silhouettes
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Functional details that elevate comfort and utility
The result is a range that feels modern, refined, and effortlessly wearable.
Brand Insight: Comfort Redefined for Today’s Generation
Nihal Rajan, Chief Marketing Officer, Jockey India, said:
“Comfort has always been central to Jockey, but the way people experience comfort has evolved. It’s no longer limited to staying at home. With ‘Take It Outside,’ we’ve created a collection that feels just as natural on a relaxed morning indoors as it does when stepping out to meet friends or travel.”
He added:
“People today want clothing that transitions with them through the day—without effort, without overstatement. This collection delivers exactly that: refined, functional, and made for everyday moments while staying true to the comfort that defines Jockey.”
Jockey’s Evolving Identity: A Lifestyle Brand for Modern Living
As Jockey continues its journey as a brand that celebrates individuality and effortless ease, it remains rooted in trust, quality, and thoughtful design. The new campaign reinforces Jockey’s evolution into a lifestyle brand—one that blends form and function while redefining what comfort looks like in today’s dynamic world.
