Mumbai: The latest episode of Look My Show features Sonu Tyagi — visionary founder of Approach Entertainment and Go Spiritual — in a thought-provoking conversation on celebrity management, filmmaking, and spirituality. Hosted by actor, writer, and media entrepreneur Baldev Khumar, the episode titled “How To Approach Celebrities | Podcast with Sonu Tyagi | Baldev Khumar” is now streaming on YouTube and major podcast platforms.
From a small village in Ghaziabad to becoming a leading figure in India’s entertainment industry, Sonu Tyagi’s journey is a story of persistence and passion. With academic roots in Psychology, Journalism, Advertising Management, and Filmmaking from Bhartiya Vidya Bhavan, Delhi, Tyagi began his career as a copywriter before moving to Mumbai in 2011. He soon transitioned into film production, earning acclaim for directing impactful corporate and advertising films known for their engaging storytelling and emotional depth.
As the founder of Approach Entertainment, Tyagi has worked with major Bollywood icons including Amitabh Bachchan, Katrina Kaif, Jackie Shroff, Sonali Bendre, Bhagyashree, Govinda, Neha Dhupia, Sweta Tiwari, and Hollywood actor Clayton Norcross. On the podcast, he demystifies the art of celebrity management — describing it as a strategic blend of media relations, digital presence, and image building aimed at amplifying visibility and revenue.
“Talent has no meaning if it doesn’t reach people,” Tyagi asserts, emphasizing access and outreach as keys to success in the film industry.
Under his leadership, Approach Entertainment has managed PR, marketing, and digital campaigns for over 40 Bollywood films. His other ventures include Approach Communications, an award-winning PR and digital agency; Approach Bollywood, a newswire for casting calls and film industry updates; and Go Spiritual, a wellness and spiritual platform promoting mental health and balance.
Through Go Spiritual, Tyagi aims to tackle societal issues like stress and emotional burnout, distinguishing spirituality from religion. The platform recently launched the Go Spiritual News Magazine App and is developing an OTT platform dedicated to motivational and spiritual content.
During the episode, Tyagi also shares poetic reflections on life, love, and mindfulness — offering listeners an intimate glimpse into his creative philosophy. He discusses his upcoming global English-language film, “Liberation,” currently in pre-production, and invites aspiring artists to follow Approach Bollywood for casting opportunities.
Baldev Khumar, host of Look My Show and founder of Baldev Acting Studio, continues to highlight unsung heroes of Indian cinema — from editors and cinematographers to writers and performers. With over 100 documentaries to his credit, Khumar fosters meaningful discussions that inspire and educate creators.
Reflecting on the collaboration, Khumar says:
“Sonu Tyagi’s vision and resilience inspire creators to tell stories that matter.”
Tyagi’s remarkable work has earned him accolades such as The Bizz India Award, Service Excellence Award, PR Agency of the Year, and the Yuva Ratn Award, underscoring his multifaceted contributions to entertainment and social impact.
About Look My Show:
Based in Mumbai, Look My Show is a growing platform spotlighting films, web series, music videos, and creative professionals through candid, educational conversations with industry leaders.
About Approach Entertainment:
An award-winning entertainment and communications group, Approach Entertainment specializes in Celebrity Management, Film Production, Film Marketing, Events, Advertising, and Corporate Films. With offices in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the group’s portfolio includes Approach Communications, Approach Bollywood, and Go Spiritual, promoting spirituality, mental health, and social welfare.
