Holi, the festival of colors, is a time of joy, togetherness, and vibrant celebrations. However, the widespread use of toxic, synthetic colors has raised serious health concerns, prompting consumers and businesses to rethink their choices. In an exclusive interaction, Krishna Maniyar, CEO of Micron Aerosols, sheds light on the risks posed by harmful chemicals in Holi colors, the regulatory challenges, and how innovation in non-toxic alternatives is shaping the future of safer celebrations. This discussion explores the health hazards, the impact of cheap, imported colors, and the crucial steps businesses and individuals must take to ensure a safer and more responsible Holi.
1. What are the major health hazards associated with toxic colors, and why should consumers and businesses be concerned about their usage?
Businesses must recognize the serious implications of promoting or distributing harmful products, as doing so can lead to significant consumer health risks, potential legal repercussions, and long-term reputational damage.
Many dyes and colors used during Holi contain hazardous chemicals such as malachite green, methyl violet, and rhodamine, often mixed with starch or wheat flour. When inhaled, these particles can easily penetrate the lower respiratory tract and exhibit phototoxic properties. Exposure to these chemicals has been linked to dermatological conditions including eczema, urticaria, angioedema, and dermatitis. Additionally, they can severely irritate the respiratory system, triggering acute bronchitis, asthma, and exacerbations of chronic obstructive pulmonary disease (COPD).
Beyond skin-related concerns, the eyes are particularly vulnerable to chemical exposure from these colors. Post-Holi, there is a significant rise in cases of increased intraocular pressure, orbital cellulitis, and corneal ulcers, underscoring the need for safer, non-toxic alternatives.
2. There are growing concerns about certain cheap, imported colors, particularly from China, containing harmful chemicals. What makes these products risky, and why are they still widely used in India?
Chinese-manufactured colors pose a significant risk due to the complete lack of transparency regarding their composition and manufacturing details. These products often do not disclose ingredient lists, manufacturer names, or contact details, making it impossible to verify their safety.
To disrupt the competitive market, Chinese manufacturers flood India with extremely low-cost colors made from hazardous chemicals such as rhodamine and methyl violet—both known for their toxic effects on the skin, eyes, and respiratory system. With no regulatory oversight on these imports, these manufacturers can include undisclosed and potentially dangerous substances in their formulations, putting consumers at serious health risks.
Despite these dangers, such products continue to dominate the Indian market because retailers and wholesalers have become accustomed to their aggressive price points. The low-cost pricing offered by Chinese manufacturers is virtually unbeatable for any standard-quality domestic producer. Alarmingly, these harmful products are sold unchecked on major e-commerce and quick-commerce platforms, with little to no intervention from regulatory authorities. This highlights the urgent need for stricter import regulations and consumer awareness to ensure safer Holi celebrations. Chinese products can often be found blatantly disregarding the The Legal Metrology Act, 2009 by deceiving consumers on the actual content and volumes of content filled in the products.
3. With so many options available, how can businesses and consumers distinguish between toxic and non-toxic colors? Are there specific certifications or tests to look for?
Distinguishing between toxic and non-toxic Holi colors is essential for both businesses and consumers to ensure safety during celebrations. Here are key steps to identify safe products:
I. Look for Certifications:
● EN 71-3 Certified (free from heavy metals)
● Skin-friendly & non-toxic labels
II. Check Packaging:
● Clearly listed ingredients & manufacturer details
● Avoid products with no transparency
III. Simple At-Home Tests:
● Solubility Test: Natural colors dissolve easily in water
● Fragrance Check: Strong chemical smells = toxic additives
IV. Buy from Trusted Brands:
● Purchase from established, certified vendors
● Prefer herbal and organic options
V. Stay Informed:
● Be aware of harmful chemicals like lead & mercury
● Check reviews & safety claims before buying
4. What are the existing regulations in India regarding the use of toxic colors, and what legal actions can be taken against companies selling unsafe products?
India has strict regulations to control toxic colors, but enforcement challenges allow unsafe products to persist.
Key Regulations:
● FSSA, 2006: Bans harmful food colorants like Rhodamine B and Metanil Yellow.
● Drugs & Cosmetics Act, 1940: Prohibits toxic substances like lead and arsenic in skin products.
● Consumer Protection Act, 2019: Holds manufacturers and sellers liable
for unsafe products.
Legal Actions:
● Product Liability Claims – Consumers can seek compensation for harm.
● Regulatory Penalties – Fines, recalls, and license cancellations.
● Criminal Prosecution – Severe cases may lead to fines and imprisonment.
Despite these laws, unsafe colors still flood the market. Stricter enforcement and consumer awareness are essential for a safer Holi.
The 2019 Act has also established a Central Consumer Protection Authority (“CCPA”) Furthermore, the 2019 Act also provides for punishment, including imprisonment or fine or both, for manufacturing for sale or storing, selling or distributing or importing products containing adulterant or spurious goods.
5. How is Micron Aerosols contributing to the development of safe, high-quality colors, and what innovations are shaping the future of non-toxic color manufacturing?
There was a time when Holi colors were made from dried flowers, leaves, and berries—simple and safe. However, with changing times, the nature of colors has evolved, often at the cost of safety. At Rang Barse™, we embrace innovation while prioritizing health and enjoyment.
Our Toxin-Free, Organic Colour Sprays dispense a pastel-colored foam, creating a light, airy, and vibrant snowfall effect that is safe and enjoyable for all age groups. Addressing concerns about unknown substances being smeared onto the skin, our sprays allow for a touch-free Holi experience from a 3ft distance, ensuring personal comfort without compromising on fun.
We use only water-soluble, non-toxic, and organic colors, allowing for creative expression, such as mixing our Pink and Lilac sprays to create a Cotton Candy hue. Inspired by the dynamic usability of graffiti sprays, our formulation eliminates inhalation of fine powder particles that can cause respiratory issues and prevents exposure to harsh, lingering ‘pakka’ colors that stain the skin and leave unpleasant odors long after the celebrations.
By reimagining Holi colors, we are making the festival safer, more enjoyable, and free from harmful aftereffects, and really enjoy the spirit of Holi where we paint ourselves with colours that symbolise our identities over the colours of our skin!
