Delhi, 14 November: Summercool Home Appliances, India’s trusted homegrown brand, has entered into a high-impact branding collaboration with the much-awaited Bollywood entertainer De De Pyaar De 2, starring Ajay Devgn and Rakul Preet Singh. The partnership powers the new campaign, “Summercool life bnaye wonderful,” blending star appeal with the brand’s innovative cooling solutions. As Summercool’s brand ambassador, Ajay Devgn—along with co-star Rakul Preet Singh—features prominently in the latest ad film, which incorporates premium footage from the upcoming romantic comedy releasing on November 14, 2025.
A Blockbuster Association with De De Pyaar De 2
Directed by Anshul Sharma and featuring Ajay Devgn, Rakul Preet Singh, and R. Madhavan, De De Pyaar De 2 promises humor, emotion, and relatable relationship dynamics. The film continues the franchise’s legacy of love and laughter as Ajay Devgn once again finds himself navigating generational expectations and romantic chaos.
To maximize on-ground impact, Summercool’s campaign films will be showcased across major cinema halls in India before the movie screens, tapping into the nationwide buzz. This synergy allows the brand to connect with audiences through shared themes of charm, humor, and freshness—core elements present in both the movie and the Summercool experience.
Nationwide Visibility Through Integrated Marketing
The newly launched Summercool ad featuring Ajay Devgn and Rakul Preet Singh is already airing on television, trending on YouTube, and circulating on all major social media platforms. Large-format hoardings and posters have also been unveiled across metro cities to ensure extensive offline visibility.
The film-inspired campaign celebrates effortless coolness—much like the refreshing vibe of De De Pyaar De 2—offering a seamless blend of Bollywood glamour and everyday comfort.
Leadership Speak
Mr. Ashutosh Gupta, Director of Sales and Marketing, Summercool Appliances Ltd., said:
“Our collaboration with De De Pyaar De 2 is not just a brand-film tie-up; it is a celebration of Indian creativity and confidence. As a homegrown brand, we are proud to associate with a film that resonates with today’s generation and mirrors the vibrancy of modern India. Such partnerships help us stay connected with audiences in an entertaining way while strengthening the presence of Indian brands built by and for Indian consumers. Through this campaign, we aim to highlight how innovation, trust, and emotion together make Summercool a household name.”
Strengthening Brand Identity Across India
This collaboration underscores Summercool’s growing strength in reaching Indian households through vibrant and relatable storytelling. Launching during the peak wedding and festive season, the campaign positions Summercool as a smart, stylish, and cool choice for modern Indian families—perfectly aligned with the brand’s youthful persona and refreshing product range.
