SRIZO: The Visionaries Behind India’s Luxury Furniture Imports
New Delhi / Foshan: In the fast-evolving landscape of luxury interiors, one company has redefined how Indians buy furniture — SRIZO. Known as the biggest importer of luxury furniture from China, SRIZO has built a reputation for reliability, transparency, and access to world-class designs. Founded by brothers Mr. Animesh Tyagi and Mr. Abhishek Tyagi, the company operates with offices in both India and China, offering clients a complete solution from sourcing to installation.
We sat down with the co-founders to learn about their journey, the challenges they overcame, and what lies ahead for SRIZO.
Q: How did SRIZO come into existence?
Animesh Tyagi: It started with a realization that Indian buyers were restricted to catalogues or overpriced stores. I wanted to bring the international showroom experience directly to India. Abhishek shared the same vision, and together we turned it into a business model.
Q: What was the biggest challenge when you launched?
Abhishek Tyagi: Convincing clients to travel abroad for furniture. Initially, people thought it was risky. But once they experienced the scale of Foshan and the quality available, they were convinced. Word of mouth helped us grow rapidly.
Q: Why focus on China instead of Europe?
Animesh Tyagi: China offers both scale and diversity. You’ll find thousands of luxury showrooms in one city. The designs can compete with Europe, yet the customization and efficiency are unmatched. For our clients, it means more choice at better value.
Q: What differentiates SRIZO from other importers?
Abhishek Tyagi: We don’t sell from catalogues. We invite clients to travel with us, see the furniture, touch it, and then decide. From there, we manage everything — quality checks, shipping, customs, and installation. That transparency sets us apart.
Q: What kind of clients approach SRIZO?
Animesh Tyagi: Our clients range from families furnishing luxury homes to architects, developers, and hoteliers. Some come for one-of-a-kind sofas, while others ask us to source for entire villas or resorts.
Q: How do you ensure product quality?
Abhishek Tyagi: Every order is inspected by our team in China before it’s shipped. We check for finishing, durability, and specifications. That assurance is why clients trust us with big projects.
Q: Tell us about a project that stands out.
Animesh Tyagi: A large villa project in Gurgaon where we imported everything — furniture, lighting, outdoor sets, and décor. The transformation was stunning. It’s satisfying when clients walk into their new home and say, “This feels international.”
Q: How do you handle logistics and customs?
Abhishek Tyagi: We have a streamlined process. Goods are consolidated in China, loaded under supervision, and shipped with proper documentation. Our Indian team manages customs clearance and doorstep delivery. Clients don’t deal with the stress — we do it for them.
Q: What is the average timeline for a project?
Animesh Tyagi: From finalizing selections to delivery in India, it usually takes 60–90 days. Large projects may take longer, but we keep clients updated at every stage.
Q: What trends are shaping luxury interiors in India?
Abhishek Tyagi: Clients want bold statement pieces, eco-friendly options, and even smart furniture. They want their homes to look global yet personal, which is why customization is so popular.
Q: How do you support architects and interior designers?
Animesh Tyagi: We act as their sourcing partners. Many designers show global ideas to their clients but don’t know how to execute them. With SRIZO, they can deliver those designs exactly as imagined.
Q: How important is transparency in your business?
Abhishek Tyagi: It’s everything. We work with structured contracts and clear payment terms. Clients know upfront what they’re paying for. That’s why so many of our new clients come through referrals.
Q: What role does your China office play?
Animesh Tyagi: It’s crucial. Our team there coordinates with manufacturers, performs quality checks, and ensures smooth shipping. Without that presence, maintaining standards would be impossible.
Q: Where do you see SRIZO in the next five years?
Abhishek Tyagi: We want SRIZO to be synonymous with luxury furniture imports. If someone in India thinks of importing premium furniture, the first name that comes to mind should be SRIZO.
Q: One line message for clients considering luxury furniture?
Animesh Tyagi: Don’t settle for catalogues. Travel with us, explore the largest luxury furniture markets in the world, and let SRIZO bring that elegance into your home.
