Spyne and Tekion Join Forces to Transform Automotive Retail Workflows with Real-Time AI Integration
National, May 15, 2026: Deep-tech automotive retail startup Spyne has announced a strategic integration with Tekion, a pioneer in AI-native automotive retail platforms, to embed its conversational AI agent ‘Vini’ into dealership operations worldwide. The collaboration marks a major step in streamlining sales and service workflows for dealers and OEMs through enhanced automation, real-time customer engagement, and seamless system connectivity.
Through Tekion’s Automotive Partner Cloud (APC), dealerships can now directly integrate Spyne’s Vini AI with Tekion’s Automotive Retail Cloud (ARC), enabling more efficient data exchange and reducing manual administrative tasks. This API-powered collaboration is designed to help dealers optimize customer communication while preserving workflow continuity across sales and after-sales functions.
Vini AI Brings Sales, Service, and Customer Engagement into Existing Dealer Systems
By integrating with ARC, Spyne’s Vini AI can now operate within dealership workflows to manage AI-powered calls, live chat, service reminders, appointment scheduling, and customer follow-ups using real-time dealership data. This eliminates disconnected systems and repetitive data entry, allowing dealership teams to work faster while delivering more personalized customer interactions.
The integration also ensures that customer and appointment information remains continuously updated, empowering sales and service teams with contextual insights at every stage of the buyer journey.
Spyne CEO Sanjay Varnwal Highlights Workflow-Centric Innovation
“Dealers need technology that fits into the way they already operate,” said Sanjay Varnwal, CEO & Co-founder of Spyne. “This integration allows dealerships using Tekion to bring AI-driven customer engagement directly into their day-to-day workflow, helping teams reduce friction, maintain better continuity across sales and service, and deliver more contextual interactions.”
Tekion Strengthens Automotive Partner Cloud with Expanded Connected Ecosystem
Milan Golusin, Director of Partner Program at Tekion, emphasized the importance of connected dealer ecosystems through APC.
“Spyne’s direct integration with ARC enables seamless customer engagement within existing workflows. This integration is another step toward removing friction for dealers and delivering a better customer experience at every touchpoint,” he said.
Spyne Expands Beyond Merchandising into End-to-End Automotive AI
Spyne, headquartered in Gurugram, India, has evolved from premium vehicle merchandising into a full-stack AI-native automotive retail technology company. Its platform helps dealerships modernize digital storefronts, optimize lead generation, and improve customer retention through conversational AI.
Currently serving over 3,000 dealerships globally across the US, Europe, EMEA, and APAC, Spyne supports automotive retailers with solutions that combine digital merchandising and intelligent engagement systems.
Tekion ARC and APC Drive the Future of AI-Powered Dealership Operations
Tekion’s Automotive Retail Cloud (ARC) integrates DMS, CRM, and retail operations into a single AI-native ecosystem, while APC enables approved technology partners like Spyne to build seamless integrations for dealers. Together, this partnership enhances operational visibility, simplifies dealership processes, and supports modernized customer experiences.
Industry Impact: A Major Leap for Connected Automotive Retail
The Spyne-Tekion integration signals a broader industry shift toward AI-powered dealership ecosystems where customer engagement, operational efficiency, and revenue optimization converge. For dealers navigating increasingly digital-first customer journeys, this partnership offers a scalable solution to improve both productivity and customer satisfaction across global markets.
