“We Are Not White-Labelled. We Are Maharashtra-Labelled” – Natasha Tuli, Co-Founder & CEO, Soulflower
Mumbai, April 30: As Maharashtra gears up to celebrate its foundation day tomorrow, Soulflower has another reason to reflect and rejoice. Maharashtra Day isn’t just a commemoration of a State — for Soulflower, it marks the birthday of a brand born from the soil of Maharashtra itself.
Few know that while Soulflower’s concept was ideated overseas, its heartbeat was always Indian — and Maharashtra was the very first to open its arms and believe in this vision. In an era when beauty aisles were dominated by chemicals, shortcuts and synthetic claims, Soulflower dared to go against the tide. It introduced a radically honest alternative: 100% natural, preservative-free personal care, with zero compromise on purity.
“We became the first brand to set up a preservative-free manufacturing unit right here in Maharashtra,” shares Ms Natasha Tuli, Co-Founder & CEO of Soulflower. “Not because it was convenient — but because this land has always stood for integrity, innovation, and impact. And let’s not forget, Maharashtra isn’t just any State. It’s India’s business nerve centre, where trust is earned and quality is everything. To be born here, and to be embraced here, means everything to us.”
Soulflower wasn’t imported. It wasn’t white-labelled. It wasn’t outsourced. It was envisioned, crafted, and built from the ground up — right here in Maharashtra.
Today, Soulflower is a name trusted across the country and around the world. But its journey started in the heart of this incredible State — where every bottle still carries the essence of its birthplace: purity, resilience, and pride.
This Maharashtra Day, Soulflower salutes the land that believed in clean beauty, before the world caught on.
About Soulflower: – For Soulflower, hair growth is a journey and it’s in it together with its customers. Soulflower is one of India’s leading ECOCERT Cosmos Organic Certified, ESG (Environment, Social & Governance) Compliant & Clean Beauty brands, specializing in offering efficacious & effective solutions to dandruff, hair fall, slow regrowth, and uneven, dark & dull skin. Soulflower believes its products should be accessible to all, without compromising on quality, ensuring only the best products reach its customers.
These products are handmade with ingredients sourced from Soulflower’s own farms in Rajasthan, making #CleanBeauty and #FarmToFace a reality for its customers. Soulflower believes in utilizing the traditional knowledge of sustainable farming passed on through generations of local Adivasis in Rajasthan to deliver clean & effective hair growth and skin glow solutions.
Cruelty-Free and PETA approved are more than certifications; they’re the brand’s daily commitment. Soulflower’s Mumbai headquarters is home to more than 20 cats & dogs and cares for over 500 stray animals daily. Soulflower is currently present PAN India across 650+ retail outlets and e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Flipkart and more. It is now also available on Quick-commerce platforms like Blinkit, Zepto, Swiggy, Instamart and more, helping customers get hair growth & skin glow essentials in minutes. Internationally, the products are available across USA, Australia, Singapore, Saudi Arabia, UAE, Japan & the UK. When it comes to finding out what’s best for customers’ hair & skin, Soulflower is here for them.
