- With Gujarat, the diamond capital of India, at the heart of this association, the synergy between Solitario and the Women’s Premier League (WPL) is a natural fit.
Solitario Diamonds Joins Hands with Gujarat Giants in WPL
India: Solitario Diamonds, the world’s fastest-growing lab-grown diamond brand, proudly announces its official partnership with Gujarat Giants in the Women’s Premier League (WPL). With this collaboration, Solitario becomes the first lab-grown diamond brand to align with the world’s biggest women’s cricket tournament. As the third most-watched cricket event globally, following the IPL and ICC T20 World Cup, the WPL presents an unparalleled platform for Solitario to connect with millions across India.
This partnership is more than just an alliance; it symbolizes the recognition of women’s achievements across professions, celebrating their grit, brilliance, and resilience. With Gujarat, India’s diamond capital, playing a central role in this association, Solitario and the WPL share a natural synergy.
A Tribute to Brilliance and Resilience
Ricky Vasandani, CEO & Co-Founder of Solitario Diamonds, expressed his excitement about the partnership: “We are incredibly proud to be associated with the Women’s Premier League, a tournament that is not just revolutionizing women’s cricket but also inspiring millions across the country. As a brand dedicated to brilliance and resilience, we see this partnership as a tribute to women who shine in every field. Just like our diamonds, these athletes embody strength, perseverance, and excellence.”
To commemorate this alliance, Solitario Diamonds will be hosting the entire WPL team in Bengaluru on February 25th. In a special ceremony, CEO Ricky Vasandani will present each team member with a stunning tennis bracelet—a symbol of strength and elegance, much like the athletes themselves.
A Game-Changing Marketing Blitz
This partnership is set to make waves across India with a high-impact marketing campaign. Solitario Diamonds is stepping up to the crease with a strategic mix of digital promotions, out-of-home (OOH) advertising, and extensive bus branding across key cities, including Mumbai, Bengaluru, Lucknow, and Baroda.
With stadium branding, in-game digital integrations, and dynamic activations, Solitario will take center stage as the WPL unfolds. The brand is also making a strong digital push, ensuring visibility across live-streaming platforms and social media, keeping the excitement alive throughout the tournament. As the WPL garners nationwide attention, Solitario is ready to knock it out of the park, cementing its place as a game-changer in the world of luxury diamonds.
This wide-reaching campaign ensures maximum visibility, celebrating both the brand and the tournament on a grand scale.
Empowering Women and Redefining Luxury
This strategic association reflects Solitario’s commitment to empowering women, drawing a powerful parallel between the brilliance of diamonds and the rising success of Indian women in sports and beyond. Cricket, revered as a religion in India, provides the perfect avenue for Solitario to inspire and engage with its audience on a grand scale.
About Solitario Diamonds
Solitario Diamonds is the fastest-growing and leading player in the luxury lab-grown diamond segment in India, dedicated to crafting exquisite bespoke jewelry for modern and consciously minded customers. Born with a mission to bring sustainable adornment to India, Solitario seamlessly blends aesthetics with ethics.
The brand is experiencing one of the fastest growth trajectories in the industry, with a prominent presence spanning 18 stores and 21 shop-in-shop locations across 8 countries and 22 cities worldwide, including Dubai, Barcelona, Kuala Lumpur, Egypt, Mumbai, Bangalore, Pune, Chennai, and Chandigarh. Co-founders Vivek Oberoi, Satish Daryanani, and Ricky Vasandani have propelled Solitario’s mission with a shared vision for responsible luxury, setting new standards not only in India but also in the global diamond industry.
Every Solitario diamond is meticulously cut and refined using state-of-the-art processing units. The brand envisions its craft as a living legacy, embodying the mindful values of a transformed luxury industry, sparking conversations on sustainable elegance, and shaping a legacy beyond convention.
