Mumbai / Bengaluru, October 13, 2025: Ace turtle, India’s tech-driven retail powerhouse transforming shopping experiences, and Shoppers Stop Ltd, India’s largest listed department store operator, today announced a long-term partnership to sell G-STAR to Indian consumers through Shoppers Stop’s extensive retail network.
As part of this long-term collaboration, G-STAR shop-in-shops will be launched across 24 Shoppers Stop stores in key Indian cities including New Delhi, Mumbai, Kolkata, Lucknow, Hyderabad, Chandigarh, Jaipur, Siliguri, and Pune, with further expansion planned in the coming months.
This partnership combines Shoppers Stop’s extensive retail reach and customer connect with Ace Turtle’s technology-driven omnichannel expertise, marking a major milestone in G-STAR’s India growth journey.
Speaking on the announcement, Kavindra Mishra, Executive Director & CEO, Shoppers Stop Ltd., said: “At Shoppers Stop, we continue to strengthen our international brand portfolio and deliver world-class fashion experiences to our customers. Our partnership with Ace Turtle for G-STAR marks another step in our commitment to bring premium global brands closer to Indian shoppers through our expansive retail network and omnichannel platforms.”
Nitin Chhabra, CEO, Ace Turtle, added: “This partnership with Shoppers Stop is a key step in our strategy to expand G-STAR’s presence in India. With Shoppers Stop’s strong retail network and customer base, coupled with our technology-driven omnichannel capabilities, we are confident of unlocking the brand’s full potential and catering to the evolving fashion aspirations of Indian consumers.”
About Shoppers Stop Ltd.
Established in 1991, Shoppers Stop Ltd. is India’s leading premium retailer of fashion and beauty brands. With 114 department stores, 10 premium home concept stores, 82 specialty beauty stores (including M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, NARS, Armani Beauty, Prada Beauty, and SS Beauty), 75 Intune stores, and 20 airport doors, the company operates across 4.5 million sq. ft. of retail space.
Home to the iconic loyalty program ‘First Citizen’ and innovative service ‘Personal Shopper’, Shoppers Stop continues to redefine retail experiences across its omnichannel platform, offering over 800 trusted brands across categorie.
About Ace Turtle
Ace Turtle is India’s leading tech-native retail company, driving the next phase of transformation in the retail industry. Vertically integrated from design and local manufacturing to marketing and distribution, Ace Turtle leverages proprietary technology and data science to deliver an end-to-end omnichannel experience. Based in Bengaluru, the company is the exclusive licensee of global brands Lee®, Wrangler®, and Dockers® for India and other South Asian markets.
