Mumbai | 11 February 2026: Shoppers Stop, India’s leading premium fashion, beauty and lifestyle destination, has announced a strategic partnership with Etihad Guest, further strengthening its commitment to delivering elevated, experience-led value to customers.
A First-of-Its-Kind Retail and Travel Collaboration
As part of this collaboration, members of Etihad Airways’ award-winning loyalty programme, Etihad Guest, will receive First Citizen Club Platinum Aura Membership, unlocking a premium shopping experience across Shoppers Stop stores and ShoppersStop.com.
In the coming months, Etihad Guest members will also be able to convert their shopping into travel opportunities by earning Etihad Guest Miles on their purchases—seamlessly connecting premium retail with global travel rewards.
Leadership Perspectives on the Partnership
Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said:
“At Shoppers Stop, we curate experiences that transcend transactions and elevate the art of fashion retail. Our First Citizen Club has always been central to this philosophy, standing as one of the country’s most trusted and expansive loyalty programs. Our partnership with Etihad brings this vision to life by seamlessly uniting premium fashion with the world of global travel. For Etihad Guest members, shopping at Shoppers Stop is now even more rewarding, with the opportunity to earn Etihad Guest Miles on every spend—transforming style into journeys. We are also delighted to extend the Platinum Aura status of our First Citizen Club to Etihad Guest members, offering elevated privileges, curated benefits, and a distinctly indulgent shopping experience.”
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, added:
“Our partnership with Shoppers Stop is a major step in enriching the Etihad Guest programme for our valued members across India, aligning us with a trusted retail powerhouse to embed Etihad Guest into consumers’ everyday lifestyles. With the Etihad Guest programme rapidly growing across India, we’re pleased to reward our guests for their everyday spending across premium fashion at Shoppers Stop, with flights to Abu Dhabi and beyond.”
Etihad’s Growing Presence in India
The UAE’s national carrier currently operates flights to and from 11 destinations across India, connecting travellers with Abu Dhabi and Etihad’s extensive global network spanning the Middle East, Europe, the US, Africa and Asia. As the Etihad Guest programme continues to grow rapidly in India, the airline is also expanding its loyalty ecosystem.
Premium Benefits Through Platinum Aura Membership
Shoppers Stop’s First Citizen Club Platinum Aura Membership is tailored for discerning customers seeking a seamless and elevated shopping experience. Members enjoy accelerated rewards, extended exchange privileges, priority no-queue billing, personal shopper assistance, convenience benefits and curated offers—ensuring a premium, hassle-free journey both in-store and online.
Strengthening the Loyalty Ecosystem
The collaboration reflects Shoppers Stop’s broader strategy of expanding its loyalty ecosystem through partnerships that go beyond retail—creating long-term value through enhanced access, unique experiences and meaningful engagement.
Shoppers Stop’s Expanding Premium Portfolio
With a portfolio of over 500 premium brands across fashion, beauty, accessories, fragrances and home décor, along with a strong omni-channel presence across India, Shoppers Stop continues to innovate with a clear focus on customer-centric differentiation.
