Kolkata, India – August 2025: Kolkata, a city celebrated for its cultural depth and craftsmanship, has become the home of a new jewellery brand – Jeweltish, launched by Samajpati Industries Private Limited under the leadership of entrepreneur Sashanka Samajpati. With the tagline “Designed for All,” the brand aims to make stylish, elegant, and high-quality jewellery accessible to everyone.
From Finance to Fashion to Jewellery
Sashanka Samajpati’s story is one of passion and reinvention. Starting his career in finance and investments, he gained valuable business insights before realizing his true calling lay in creative industries. His shift to fashion design marked the beginning of Samajpati Industries Private Limited, a company that soon earned recognition for innovation and excellence.
Now, with the launch of Jeweltish, Sashanka is taking his entrepreneurial vision further. His belief is simple—jewellery is not just an accessory but an expression of identity and emotion. Jeweltish reflects that idea, blending craftsmanship with inclusivity.
The Idea Behind Jeweltish
Jeweltish stands apart because of its promise—“Designed for All.” The brand will offer collections that cater to diverse audiences, from minimal everyday jewellery to statement pieces for special occasions. Whether traditional or modern, every design seeks to balance elegance, affordability, and comfort.
By combining timeless artistry with modern trends, Jeweltish is ready to redefine jewellery as something that belongs to everyone, not just a luxury reserved for a few.
Why Kolkata?
For Sashanka, launching Jeweltish in Kolkata was a natural choice. The city’s legacy in art and design resonates with the brand’s vision of merging tradition with modernity. Kolkata’s cultural richness and creative energy serve as the perfect foundation for a jewellery brand that wants to connect emotionally with its customers.
Looking Ahead
Jeweltish plans to grow both online and offline, ensuring its jewellery reaches customers across India. The brand also looks forward to embracing sustainable practices in jewellery-making, appealing to today’s conscious buyers who value both beauty and responsibility.
With Jeweltish, Samajpati Industries Private Limited has entered a new chapter—one that celebrates inclusivity, creativity, and entrepreneurship. Guided by the vision of Sashanka Samajpati, the brand is set to become a name to watch in the jewellery industry.
