Bengaluru, India – July 9, 2025: Project Worldwide, one of the globe’s leading agency holding companies, has announced major leadership appointments aimed at accelerating growth and expanding its presence in the fast-evolving India/South Asia region. The company has named Rasheed Sait as Chief Growth Officer for India/South Asia and Neha Lobo as the new Managing Director of GPJ India, one of Project Worldwide’s premier experiential marketing agencies.
Rasheed Sait Elevated to Chief Growth Officer, India/South Asia
A respected figure in the marketing space, Rasheed Sait transitions from his successful tenure at GPJ India—where he served for over two decades—to take on the role of Chief Growth Officer for Project Worldwide India/South Asia.
Under his leadership, GPJ India flourished into a top-tier integrated marketing agency with a presence in Bangalore, Mumbai, and Delhi. His efforts have garnered numerous accolades, including ‘Specialist Agency of the Year’ and the ‘Indira Excellence Award’, recognizing his contribution to the experiential marketing landscape.
In his new role, Rasheed will:
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Spearhead growth across GPJ and other Project Worldwide entities in India
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Drive the region’s expansion strategy, including mergers and acquisitions
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Collaborate with global offices to onboard international client relationships
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Lead the development of the Center of Excellence in Bangalore
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Continue serving on the board of GPJ India and advise regional leadership
“Rasheed’s entrepreneurial mindset, strategic foresight, and creative prowess have been key to establishing GPJ India as a trusted partner for clients. His deep regional understanding positions him perfectly to drive our future growth,” said Chris Meyer, CEO, Project Worldwide.
Neha Lobo Appointed Managing Director of GPJ India
Taking over the reins of GPJ India is Neha Lobo, who steps in as Managing Director with over 25 years of leadership experience in brand strategy, business development, and client engagement.
Neha brings a diverse portfolio of experience, having held senior leadership positions at IBM, where she:
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Built a Digital Marketing Demand Centre for the APAC region
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Led as APAC Geo Leader for Sales Development at IBM Technologies
Her background in technology, automotive, and retail aligns seamlessly with GPJ India’s mission to craft meaningful, immersive brand experiences.
As Managing Director, Neha will:
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Lead the GPJ India team across all verticals
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Drive strategic growth and innovation
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Strengthen client relationships
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Advance GPJ India’s position as a leader in experiential marketing
“We are excited to welcome Neha to the GPJ India family,” said Fiona Bruder, CEO of George P. Johnson. “Her visionary leadership and client-first approach will propel the agency into a bold new chapter of innovation and success.”
A Strategic Vision for India/South Asia
The appointments of Rasheed Sait and Neha Lobo underscore Project Worldwide’s long-term commitment to nurturing top-tier talent and delivering transformative marketing experiences across the India/South Asia region.
About Project Worldwide
Project Worldwide is a global independent network of marketing services agencies, headquartered in Auburn Hills, Michigan, with a presence in over 42 locations worldwide. With more than 2,000 employees, the company follows a “Creative Alliance” model—driving innovation and collaboration across its agencies to provide breakthrough solutions to the world’s leading brands.
Learn more at project.com.
