Mumbai, 19th November 2024: Procam International, India’s leading sports IP promoter, is pleased to announce the elevation of Neha Kandalgaonkar to the position of Vice President & Head – Corporate Communications & PR. In her new role, Neha will spearhead the organization’s strategic communications initiatives, including media relations, and crisis management in addition to global athlete partnerships. She will also oversee the development and execution of integrated communication campaigns for Procam’s marquee events and initiatives – such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.
Kandalgaonkar has been an integral part of Procam International since 2014, where she has successfully led the Media & PR portfolio. Prior to joining Procam, she gained valuable experience at Zzebra PR and Concept PR, working with a diverse range of clients, including 92.7 BIG FM, Godrej Consumer Products, Tourism Queensland, Cinemax, Onida, Wizcraft, EmmayHR, and more. With a strong background in sports PR, Kandalgaonkar has also been associated with prominent sporting events, federations, and leagues, such as the ICC, Rajasthan Royals, Aircel Chennai Open, Mahindra Racing, HIL, ICC Women’s World Cup, IRFU, Ten Sports, and grassroots initiatives like the Mahindra Youth Football Challenge, Coca-Cola Cricket Cup, and Airtel Rising Stars.
Commenting on the appointment, Vivek Singh, Joint Managing Director of Procam International, said, “I still remember Neha’s first day in the office; her energy and enthusiasm was infectious. From that day to today, her deep understanding of the sports industry, coupled with her exceptional communication skills, has led her to become the ideal person to drive our strategic communication efforts. As we embark on this new chapter of growth, we are confident that she will continue to elevate our brand and strengthen our relationships with the media, stakeholders, and the public.”
Neha Kandalgaonkar expressed her excitement about the new role, stating, “It’s been a decade and feels like a marathon, but truly, it’s been a Dream Run for me at Procam International. I’m deeply grateful to Anil and Vivek Singh for their trust and to my team for their unwavering support and dedication. Together, we’ve achieved so much, and I’m excited to step into this role as we enter a new chapter, ready to build on the work done and continue contributing to India’s growing sports landscape.” Procam International has been a trailblazer in India’s participative sports landscape, pioneering distance running events and championing health, fitness, and community engagement through its marquee events. Procam’s flagship events, including the Tata Mumbai Marathon, have played a vital role in inspiring active lifestyles and igniting the philanthropic spirit across the nation.
ABOUT PROCAM INTERNATIONAL
Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India’s premier sports management company and is involved in live events, sports consultancy, and live television production. With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance. Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata— are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country.
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