Chennai, India, December 18, 2025: When women travel, they plan everything — routes, stays, outfits, budgets, and backup plans. Yet one crucial concern often goes unplanned: getting a period unexpectedly while on vacation. For many menstruators, this moment of uncertainty and stress is all too familiar, especially in unfamiliar destinations.
Recognising this shared experience, Plush, India’s favourite personal care brand, has partnered with Zostel, the world’s largest backpacker hostel chain, to eliminate period-related anxiety for women travellers across the country.
Making Travel More Comfortable and Carefree
Beginning this month, every female traveller checking into a Zostel property will receive a thoughtfully curated comfort pouch. The pouch includes Plush’s rash-free sanitary pads, playful stickers, and an exclusive insurance card that offers support against rashes, irritation, and discomfort. This simple yet impactful initiative ensures that women can travel freely, confidently, and without worry.
Voices from the Partnership
Ketan Munoth, Co-founder, Plush, said:
“Travel should expand your world, not your worries. Almost every woman has experienced the panic of being caught off-guard by her period while travelling. This collaboration is our way of assuring women that they’re not alone — comfort will travel with them.”
Aviral Gupta, CEO, Zostel, added:
“Travel should be liberating, not anxiety-inducing. Women deserve spaces where comfort is not an afterthought but a priority. By partnering with Plush, we’re ensuring that every woman who walks into a Zostel feels welcomed, cared for, and empowered to explore without hesitation.”
Redefining Travel for Women
Together, Plush and Zostel are redefining what it means to travel as a woman — ensuring that every journey is backed by comfort, dignity, and reassurance.
About Plush
Plush is a leading feminine care brand dedicated to creating high-quality, skin-friendly products across period care, hair removal, and intimate wellness. With a mission to make periods and personal care simpler and more comfortable, Plush continues to innovate with women’s wellbeing at its core.
About Zostel
Zostel is India and Asia’s largest chain of backpacker hostels, offering safe, vibrant, and community-driven stays across India and Nepal. Loved by solo travellers and adventure seekers alike, Zostel creates spaces that celebrate connection, exploration, and authentic travel experiences.
