New Delhi, 15th October: Pansari Group, one of India’s most trusted FMCG brands, has launched its heartfelt festive campaign, “This Diwali, Let’s Bring Back the Raunak”, celebrating the joy and community spirit of India’s neighborhood markets.
Reigniting the Spirit of Togetherness
Embodying the sentiment of its tagline — “Aap khushi se tyohaar manaye, iss Diwali aapki dukaan sajane ki zimedaari Pansari ki” — the campaign beautifully blends the themes of celebration, gratitude, and collective joy.
For generations, Diwali has symbolized light, love, and unity. This year, Pansari Group extends that tradition beyond homes and into the heart of India’s bustling local markets, illuminating retailers’ stores with the same affection and care that go into decorating a family home.
Empowering 20,000+ Retailers Nationwide
As part of the campaign, Pansari Group is supporting over 20,000 retailers across India, adorning their shops with festive essentials like Vandanwar, Aarti books, Ganesh-Laxmi statues, sweets, and chai — transforming every outlet into a glowing corner of celebration.
Beyond décor, the initiative also includes marketing, logistical, and promotional assistance, ensuring that retailers can welcome customers with renewed confidence, enthusiasm, and festive cheer.
Lighting Up Lives and Livelihoods
Commenting on the campaign, Shammi Agarwal, Director at Pansari Group, shared,
“Diwali is about happiness and togetherness. While diyas are lit by families at home, we’re lighting up our retailers’ stores — they are our extended families. We want every shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Vaali.”
Bringing Back the Festive Glow to India’s Bazaars
Running through the festive season, the campaign aims to revitalize India’s shopping districts, rekindle community bonds, and remind everyone of Diwali’s true essence — celebrating together as one big family.
About Pansari Group
With a legacy of over 60 years, Pansari Group has established itself as a leading FMCG brand rooted in the belief that home-cooked meals bring health and happiness. Constantly evolving to meet the needs of modern consumers, Pansari continues to innovate while staying true to its mission of promoting wholesome living and authentic Indian values.
