A reflection of India’s growing need for affordable and quality well-being solutions, Hyderabad-based Nutsby has hit a milestone of serving over 300,000 consumers across the country in just six months. The digital-led wellness company, which was set up in late 2024, is emerging as a disruptor in the health and nutrition space.
From Jubilee Hills’ humble origins, this business has expanded manifold into a brand that spans the nation, offering everything from value-added dry fruits and Ayurvedic care to bodybuilding supplements, which focus on performance, being distributed. Now present in a span of over 19,000 pin codes, Nutsby has constructed a vast logistic and digital footprint that brings good health to India’s most inaccessible corners.
A Vision Based on Accessibility
It’s at the very heart of Nutsby’s success that the vision is at once simple but irresistible: health for all. The brand visionary, Sidhartha Shivakoti, envisioned a company that would make healthy living easy, convenient, and accessible to each and every Indian, regardless of where they chose to reside. In a populous city or humble village, Nutsby will bring wellness right to your door.
What sets Nutsby apart is its unique blend of the best of traditional wellness exercises with modern high-end, trail-blazing products. Whether it is the finest dry fruits or Ayurvedic and performance enhancers, there is something for all.
The well-stocked shelves of the brand now boast over 80 varieties of dry fruits, leading supplement brands like MuscleBlaze and Optimum Nutrition, and a growing list of natural health products inspired by the ancient wellness traditions of India.
Digital Backbone Powering Scale
Even while the Hyderabad flagship physical store allows for an experience, Nutsby’s blowout growth has been fueled by its digital infrastructure. The mobile app and the brand website have enabled health to be shoppable, simple, and national.
One of the top characteristics is its “Save & Subscribe” capability, allowing customers to purchase automatic shipments of their chosen essentials. This item has also greatly improved customer retention because it simplifies maintaining good health and makes this a more regular action.
Customer-Centric Innovation
Nutsby’s success is also a result of its sharp focus on customer interaction. From the health quizzes and Fit Points rewards program to its strong Refer & Earn program, the brand isn’t just transactional—it makes connections.
Its ability to adapt to feedback has seen it overcome the early hitches in the shape of stock depletion and delivery hiccups. The brand now has a vastly improved supply chain structure and solid support infrastructure in customers.
Looking Ahead
With good early traction and a growing base of loyal customers, Nutsby is now looking to grow further. It will introduce new wellness categories, continue to build out its AI-powered personalisation engine, and deepen its penetration in Tier 2 and Tier 3 cities.
Nutsby believes that wellness should be woven into everyday life, not treated as an occasional choice or luxury. The brand is committed to making health accessible, consistent, and personalised for every individual, regardless of where they live. With a focus on innovation, inclusivity, and trust, Nutsby is building a future where wellness is not just a trend but a way of life.
A Movement, Not a Brand
Nutsby represents not only a business success but a cultural shift. In a country where preventive medicine is assuming an air of urgency, the brand is redefining wellness as a daily lifestyle, not a privilege. As India embraces this change, Nutsby will be a household name in healthcare.
For more information, log on to nutsby.com or download the Nutsby app.
