India, August 12, 2025 – New Balance, the global athletic brand renowned for its craftsmanship and running heritage, has officially opened a new store at Sunview Plaza, Ludhiana.
A People-Centric Retail Experience
Designed as more than just a retail outlet, the Ludhiana store focuses on putting people—rather than products—at the heart of the shopping experience. Customers can enjoy personalized, one-on-one service to find their ideal fit.
Immersive & Innovative Store Design
The two-storey location offers an immersive retail environment that blends cutting-edge design with New Balance’s latest performance and lifestyle collections. This unique retail concept sits at the intersection of sports and culture, appealing to both professional athletes and style enthusiasts.
Product Highlights
The store features a curated selection of New Balance icons, including the 1080, 550, 327, and 9060 models. Shoppers can explore the brand’s Fresh Foam X and FuelCell technologies in a dynamic, interactive setting.
Leadership Statement
Radeshwer Davar, Country Manager, New Balance India, expressed his excitement:
“We’re excited to bring New Balance to Ludhiana—a city that thrives on ambition, movement, and a growing passion for fitness. Over the past year, New Balance has rapidly expanded its footprint across India, and our Ludhiana store marks another key milestone. More than just a store, it’s an experience centre—designed to inspire and equip every kind of runner through innovation, performance, and timeless style.”
Store Details
Location: Sunview Plaza, Ludhiana
Hours: Monday–Sunday, 10:30 a.m.–10:00 p.m.
About New Balance
Founded in 1906 and headquartered in Boston, MA, New Balance empowers people through sport and craftsmanship to drive positive change in communities worldwide. With 10,000 global associates and 2024 worldwide sales of $7.8 billion, the brand operates six athletic footwear factories—five in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more, making up a limited portion of U.S. sales.
Learn More: www.newbalance.com
Press Information: newbalance.newsmarket.com
