Highlights:
- Over 2,100 ophthalmologists nationwide led myopia awareness initiatives in 400+ hospitals and clinics, benefiting more than 200,000 patients and families.
- 70+ schools actively participated, delivering interactive education and early screening awareness to over 20,000 children.
- A strategic radio partnership with RED FM 93.5 broadcast 36+ expert talks across 12 cities, reaching 42 million listeners.
- Digital engagement soared with 2,000+ doctor-led videos and podcasts, 2.2 million video views, 210,000+ meme interactions, and 8,000+ parents committing to the Myopia Pledge.
National, 2 December 2025: ENTOD Pharmaceuticals has successfully concluded its extensive participation in the National Myopia Week 2025 #OperationMyopia Campaign, held from November 14–20, joining forces with the Matanand Welfare Foundation to confront the escalating childhood myopia crisis. This nationwide effort united healthcare professionals, educators, parents, and communities to drive urgent awareness on prevention, early detection, and effective eye care management.
This year’s campaign made a significant impact by reaching 8.5 crore (85 million) people nationwide. More than 2,100 ophthalmologists conducted dedicated awareness drives across 400+ healthcare centers, providing over 200,000 patients and families with counseling on myopia risks and protective measures. In parallel, over 70 schools engaged over 20,000 children with interactive sessions highlighting the importance of outdoor play, screen time moderation, and regular eye check-ups.
Myopia, or nearsightedness, is a refractive error that causes difficulty in seeing distant objects clearly and most often begins in childhood. National projections estimate that by 2030, one in three urban Indian children will be myopic, rising to nearly 50% by 2050. This alarming increase is strongly linked to lifestyle changes like extended screen time and reduced outdoor activity, intensifying the urgent need for early screening, awareness, and preventive interventions to curb progression and protect children’s vision.
Reflecting on the campaign, Mr. Nikkhil K. Masurkar, CEO, ENTOD Pharmaceuticals, said:“With the rising exposure to digital screens and decreasing outdoor time, myopia is becoming one of the biggest threats to children’s eye health. Through #OperationMyopia, we aim to empower parents, teachers, and communities with the right information so that early detection becomes a habit, not an exception. Protecting young eyes today will shape a healthier, clearer future for our children.”
Dr. Sushil Bajoria, Ex HOD Tata Main Hospital, General Ophthalmologist Jamshedpur added: “Childhood myopia is increasing at a pace we cannot ignore. Campaigns like #OperationMyopia help create the awareness necessary for timely screening, reducing screen exposure, and ensuring children receive the right care at the right time. This collective effort is essential to prevent long-term vision complications among India’s youth.”
A standout achievement was the campaign’s partnership with RED FM 93.5, broadcasting over 36 doctor-led educational segments in 12 major cities, reaching 42 million listeners and spreading myopia prevention messages directly into millions of homes.
The campaign’s digital footprint was equally impressive. Over 2,000 educational videos and podcasts from ophthalmologists garnered 2.2 million views. Engaging awareness memes attracted 210,000 views, and more than 8,000 parents made a public commitment through the Myopia Pledge to prioritize their children’s annual eye exams, with 150+ pledge certificates issued. The official campaign website recorded nearly 190,000 visits and 12,000 downloads of educational resources.
Extensive media coverage throughout National Myopia Week across regional outlets, newspapers, and online platforms amplified urgent calls for regular eye examinations and lifestyle modifications to tackle childhood myopia. In addition to digital and print campaigns, a series of on-ground awareness rallies, school outreach programs, and free eye check-up camps were organized across multiple cities. These initiatives engaged children, parents, and educators, promoting early detection and preventive eye care through interactive and community-driven activities.
