Now Viewers Can Earn Crypto Rewards Just by Watching Shows and Movies
New Delhi, August 2025 – In a first-of-its-kind move in India’s OTT industry, MaskTV has launched its groundbreaking “Watch & Earn” model, where entertainment and earning go hand in hand. The new model allows users to earn crypto tokens simply by watching content such as web series, movies, and shows on the MaskTV platform.
This bold innovation aims to empower digital viewers across India by turning passive screen time into an active income opportunity—offering entertainment with a reward system powered by blockchain technology.
How “Watch & Earn” Works
Under this unique initiative, viewers watch content on MaskTV and receive crypto-based rewards in return. These tokens can either be converted into cash or used in exchange for other digital assets and utilities, offering a seamless entry into the world of decentralized finance.
Whether it’s a gripping thriller series or a heartwarming film, users are no longer just spending time—they’re gaining value.
This model especially benefits the large base of Indian audiences who love binge-watching OTT content but also seek new ways to earn online. It bridges the gap between entertainment consumption and digital financial participation.
CEO Chiranjeevi Bhatt on Democratizing Crypto Learning
Speaking about the launch, MaskTV CEO Chiranjeevi Bhatt shared his vision:
“We want the people of India to see crypto not as some complicated technology, but as something they can learn from, earn from, and grow with. MaskTV is not just a content platform—it’s a gateway for the average Indian to connect with the digital future.”
He emphasized that the platform will serve as a bridge between Web3 opportunities and everyday users, particularly in smaller towns and cities where crypto awareness is still in its early stages.
More Than Entertainment: A Digital Movement
Mansi Bhatt, Director at MaskTV, also commented on the occasion:
“We’re not just creating content—we’re enabling the youth of India to engage with the digital economy. ‘Watch & Earn’ is not just a feature, it’s a movement.”
She added that India’s Tier 2 and Tier 3 cities have tremendous potential, and MaskTV is specifically designed to make it easy for users in these regions to explore crypto rewards without needing technical expertise.
User-Friendly and Accessible to All
The MaskTV app has been designed with simplicity and accessibility in mind. It is now available for download on both Android and iOS platforms, ensuring that users across devices and regions can benefit from the platform’s features.
The platform’s intuitive interface allows even first-time users to start earning from day one. All they have to do is create an account, start watching content, and earn crypto tokens in real time.
OTT + Crypto = The Future of Digital Engagement
The convergence of OTT entertainment and cryptocurrency rewards makes MaskTV the first platform of its kind in India. With this model, the platform boldly claims the slogan:
“Ab Dekho Aur Kamao” (Now Watch and Earn).
As digital habits evolve, MaskTV is tapping into the growing demand for platforms that not only entertain but also empower users financially. With the “Watch & Earn” model, the company envisions a future where every minute spent on screen can contribute to personal growth and financial learning.
