1st April, 2026, Indore, India: Juicy Couture, the globally loved Los Angeles lifestyle brand synonymous with casual glamour and bold self-expression, is officially launching its apparel range in the Indian market. In a significant strategic move, Brand Concepts Ltd. has extended its long-term licensing agreement with Authentic Brands Group (Authentic), the brand owner of Juicy Couture, to include the ready-to-wear apparel category.
This expansion follows the remarkably successful introduction of Juicy Couture handbags and accessories in India earlier this year. Building on that momentum, the new apparel launch brings the brand’s signature California aesthetic to a new generation of Indian consumers who value authenticity and expressive dressing.
Famous for defining the “Airport Look” through pop culture icons, the collection features the brand’s legendary velour tracksuits, statement-making silhouettes, signature logo moments, and elevated athleisure. The range is designed to transition seamlessly from day to night, blending high-fashion attitude with everyday comfort.
“The overwhelming response to Juicy Couture handbags in India confirmed that the Indian consumer has a deep affinity for the brand’s bold and glamorous identity,” said Abhinav Kumar, Co-Founder and CEO of Brand Concepts Ltd. “Expanding our partnership with Authentic Brands Group to include apparel is a natural evolution. We are excited to bridge the gap between international prestige and the Indian fashion scene, offering a complete Juicy Couture lifestyle experience that resonates with the energy of today’s youth.”
“India is an incredibly dynamic market, and the continued expansion of Juicy Couture reflects our commitment to growing the brand in regions where fashion-forward consumers are embracing both heritage and individuality,” said Sanjeet Mehta, EVP, Head of India at Authentic, the brand’s owner. “Together with Brand Concepts Ltd., we’re building on strong early momentum to introduce Juicy Couture’s iconic apparel, bringing its signature mix of glamour, attitude, and cultural relevance to a new and engaged audience.”
Availability: The collection is now available through the brand’s dedicated D2C platform Juicycouture.in
Physical retail points include:
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Exclusive Brand Outlets: Phoenix Pallasio Mall (Lucknow) and Skycity Mall (Mumbai).
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Shop-in-Shops: Select Shoppers Stop locations across major metro cities.
About Brand Concepts Ltd.
Brand Concepts Ltd. is a leading fashion and lifestyle house based in Indore. The company bridges the gap between international prestige and the Indian consumer, serving as the trusted partner for global giants like Tommy Hilfiger, United Colors of Benetton, Aeropostale, Superdry, and Off-White. Alongside its international portfolio, it nurtures innovative in-house brands such as Sugarush and The Vertical. Listed on both the NSE and BSE, the organization is committed to redefining style standards through its extensive retail network and manufacturing excellence.
For more information: https://www.brandconcepts.in/
Follow BCL on LinkedIn:https://www.linkedin.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamour and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls, and babies, as well as handbags, shoes, intimates, swimwear, accessories, and jewelry. The brand is available in approximately 94 countries with a presence of 2,500 points of sale throughout North America, Europe, Asia, Latin America, Africa, and the Middle East.
For more information, visit juicycouture.in.
Follow @juicycouture.india Instagram & @juicycouture on Facebook
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
