Mumbai, 9 July 2025 – Returning for its fourth edition, ITB India 2025 is set to take place from 2 – 4 September 2025 at the Jio World Convention Centre, Mumbai, under the compelling new theme: “The Business of Experience: Curated Travel for Targeted Growth.” Co-located with MICE Show India and Travel Tech India, the event continues to serve as a premier B2B platform focused on personalized, experience-centric travel solutions for the Indian and South Asian markets.
With 400+ exhibitors, 600+ qualified buyers, and more than 8,000 attendees anticipated, ITB India 2025 will highlight specialized travel experiences ranging from wellness retreats and cinematic tourism to spiritual journeys and cultural immersions. Confirmed participants include tourism boards from India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside a diverse array of hotels, DMCs, airlines, and travel tech companies.
“India and South Asia are evolving into experience-first travel markets. ITB India 2025 is a catalyst for innovation and strategic partnerships to meet this growing demand,” said Darren Seah, Executive Director of Messe Berlin Asia Pacific.
Bringing Curated Travel to Life
This year’s edition will debut Experience Zones—interactive spaces offering attendees immersive encounters such as local culinary tastings, wellness therapy samplings, and virtual destination tours.
The Buyer Elite Programme, supported by prominent industry associations including ADTOI, ATOAI, NIMA, and TIA, will enhance targeted matchmaking between exhibitors and high-value buyers.
A notable highlight will be the Indian Film Tourism segment, featuring panel discussions, B2B networking, and collaborations with production houses to explore cinema-inspired travel opportunities.
The event will also host a comprehensive conference programme tackling emerging topics such as:
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AI-driven personalization in travel
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ROI measurement from curated experiences
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Sustainable tourism strategies for the experiential traveller
Early Bird Offers Now Available
Exhibitors can take advantage of early bird discounts until 15 July 2025, while trade visitors can enjoy Super Early Bird rates until 25 July 2025.
