Launched just in time for FIFA World Cup 2026, the collaboration brings the World of Football to fans in India with FIFA 365 Adrenalyn XL™
- Panini Starter Packs, Classic Tins, and Multi-sets, featuring rare ‘Golden Ballers’ and ‘Invincible’ cards, are now available on Instamart
National, 6 May, 2026: Panini, the world leader in officially licensed collectables, in partnership with Instamart, India’s pioneering quick commerce platform, today announced the highly anticipated launch of the FIFA 365 Adrenalyn XL™ 2026 trading card collection in India. Marking Panini’s entry into the Indian market, the collection is now available on Instamart, bringing the world of football closer to fans with instant access. The launch is supported by Dream Theatre and Kiddies International, Panini’s official distributor in India, enabling seamless nationwide availability of the collection.
The launch taps into the country’s rapidly growing base of football fans and love for collectables. With the FIFA World Cup 2026 taking place from June 11 to July 19 and an exclusive, extended range of collectible cards set to go live later in May, the partnership is poised to unlock a new wave of hobby-led, impulse-driven purchases on quick commerce platforms.
The FIFA 365 Adrenalyn XL™ 2026 collection features over 300 of the world’s top football stars from iconic clubs and national teams. Available on Instamart are a range of products, including Starter Packs, Classic Tins, and Multi-sets, each offering the thrill of discovering rare and limited-edition cards such as ‘Golden Ballers’ and ‘Invincible’ subsets.
Arjun Choudhary, VP Growth, Instamart, said, “At Instamart, we’re constantly looking to go beyond everyday essentials and bring consumers closer to what they love. We’ve seen a significant surge in hobby-led purchases on the platform, and football being a passion that unites millions across India, stands out strongly. With the FIFA World Cup around the corner, this partnership with Panini couldn’t be better timed. We aim to make the thrill of collecting instantly accessible, whether it’s a late-night pack opening or a last-minute gift.”
Mr. Ivam Faria, Managing Director, Panini Group, “India is one of our fastest-growing markets for football collectibles. By launching the FIFA 365 Adrenalyn XL™ 2026 collection, we are bringing the thrill of the stadium directly to the fans. Our partnership with Instamart ensures that collectors no longer have to wait days for their packs; they can start their hunt for rare cards instantly.”
Jiggy George, Founder & CEO of Dream Theatre, “At Dream Theatre, our mission has always been to bring the best of global toy and collectible brands to the Indian Consumer Indian children and enthusiasts. The FIFA 365 Adrenalyn XL™ series is a cultural phenomenon. By leveraging Instamart’s unparalleled hyper-local network, we are making professional-grade football cards accessible to every neighbourhood in the country.”
The Panini FIFA 365 Adrenalyn XL™ 2026 range is now live on Instamart under the “Toys & Games” and “Stationery” categories. The collection is currently available across major metros, including Mumbai, Delhi-NCR, Bengaluru, Pune, and Kolkata, with a phased rollout to additional Tier 1 and Tier 2 cities underway.
About Instamart
Launched in August 2020, Instamart is India’s pioneering quick commerce platform. Present in 131+ cities, Instamart has superior technology and a dedicated delivery fleet to bring groceries and other daily essentials to the doorsteps of Indians.
About Dream Theatre
Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. Dream Theatre represents The Pokémon Company, Mattel, Sanrio, Real Madrid CF, FIFA, Little Singham, Universal Music, ChuChu TV amongst other iconic brands for licensing and merchandising in India and South Asia. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies.
About Panini
The Panini Group, established over 60 years ago in Modena, Italy, is the world leader in the published collectables sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America.
