Bengaluru, 22 July 2025 – HRX, India’s first homegrown fitness and active lifestyle brand co-owned by Hrithik Roshan, has unveiled its latest brand campaign titled ‘Built for Sweat, Designed for Life’, emphasizing its vision of merging high-performance functionality with lifestyle-driven aesthetics. As part of this campaign, HRX welcomes actor Triptii Dimri as the new female face of the brand, joining Hrithik in a move aimed at expanding the brand’s connection with women consumers.
A Campaign That Blends Style with Movement
The new campaign film showcases HRX as the go-to brand for modern Indian consumers who prioritize both performance and style. Whether it’s a morning run, a strength-training session, a spontaneous dance, or a relaxed coffee break, HRX positions itself as an activewear and athleisure label that moves with you — literally and figuratively.
Featuring Hrithik Roshan and Triptii Dimri in dynamic everyday scenarios, the film captures contrasting yet complementary energies — Hrithik’s discipline and control with Triptii’s spontaneity and fluidity — culminating in a high-octane dance face-off. The narrative, punctuated by witty inner monologues, champions HRX’s belief: activewear should inspire confidence, comfort, and self-expression throughout the day.
Watch the campaign film here: https://youtu.be/8RC42pPKl_E
Expansive Product Portfolio
HRX currently offers a collection of 15,000+ styles across:
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Activewear & Athleisure for men and women
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Footwear including hybrid performance sneakers with EVA soles, breathable uppers, and carbon plate tech
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Accessories like modular tech backpacks, sculpted yoga mats, and more
Designed with ergonomic fits, bold aesthetics, and function-first fabrics, HRX’s product range blurs the line between sport and street, making it perfect for both gym sessions and casual outings.
Available exclusively on Myntra, HRX ensures seamless accessibility for customers looking for performance-meets-lifestyle essentials.
Voices from the Brand
Hrithik Roshan, Co-founder, HRX:
“At HRX, we aim to be more than just a brand — we strive to be a companion in every individual’s journey toward fitness and self-improvement. I’m thrilled to welcome Triptii to the HRX family. Together, we’re sending a message: performance and style are not mutually exclusive.”
Triptii Dimri, Brand Ambassador:
“It’s exciting to partner with HRX as they redefine how fitness and fashion can co-exist. This campaign celebrates freedom of movement, authenticity, and everyday versatility — qualities I deeply relate to.”
Suman Saha, CXO, House of Brands, Myntra:
“HRX has been a trailblazer in India’s activewear and athleisure segment. With Triptii joining Hrithik, the campaign reflects HRX’s ongoing evolution to cater to a diverse, style-conscious, and fitness-aware Indian audience.”
About the Ad Film
The film takes viewers through a day in the life of Hrithik and Triptii, alternating between gym workouts, yoga stretches, quick coffee breaks, city sprints, and an energetic dance sequence. Using movement as narrative, it reinforces HRX’s positioning: ‘Built for sweat, designed for life’ — gear that’s as dynamic as the people who wear it.
Creative Team
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Creative Directors: Varun A & Rishi P
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Director: Devang Singh Thukral
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Account Management: Ekta Taak, Kajal Nanda, Mohit Keswani, Chekitan Rao, Sushant Pakhare
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Production House: Ideaz Farm
About HRX
Launched in collaboration with Hrithik Roshan, Exceed Entertainment, and Myntra, HRX is a powerful example of a successful ‘Make in India’ brand. It aims to empower individuals to be their own hero through high-quality, trend-driven, and affordable activewear, footwear, and accessories. HRX continues to lead India’s fitness fashion movement, bringing together functionality, affordability, and attitude.
