Mumbai, 4th October 2024: Hoopr, India’s first music licensing platform, has unveiled its latest musical gem, Yaara, by the immensely talented Nishant Kamal Vyas. This heart-wrenching track offers a fresh take on romantic music, combining the emotional depth of heartbreak with an unexpected Drum & Bass beat, setting it apart from conventional sad ballads. With Yaara, Nishant captures the pain of lost love in a way that is both deeply relatable and musically innovative.
Yaara takes listeners on an emotional journey, seamlessly blending Nishant’s raw, heartfelt lyrics with a pulsating rhythm crafted by producer Neosky. The result is a track that evokes intense feelings of longing and sadness while also energizing listeners with its unique beat. “Heartbreak is something we’ve all experienced,” Nishant reflects. “For me, Yaara is more than just a song—it’s a reflection of the emotions I’ve felt and the stories I’ve encountered throughout my life.”
A native of Jaipur, Rajasthan, Nishant Kamal Vyas has built a reputation in the music industry for his ability to convey raw emotion through his compositions. He has composed 10+ songs and lent his voice to 7 tracks, primarily focusing on romantic and sad romantic genres. Nishant’s collaboration with Hoopr marks an exciting new chapter in his career, and he describes it as a “great learning curve,” allowing him to experiment with new sounds while staying true to his emotional core.
Producer Neosky’s touch adds a distinct edge to ‘Yaara’, blending elements of traditional romance with a modern, unexpected twist. This creative collaboration pushes the boundaries of what sad romantic music can be, giving fans of the genre something fresh and exciting to listen to.
In addition to Yaara, Nishant is already working on two more upcoming projects with Hoopr—a vibrant Diwali song and a heartfelt wedding track. These future releases promise to showcase the artist’s versatility, moving from the deep melancholy of Yaara to more joyful, celebratory tunes. With each project, Nishant continues to push creative boundaries, making his mark as one of the most exciting voices in contemporary romantic music.
Gaurav Dagaonkar, Co-founder and CEO of Hoopr, expressed his enthusiasm for the release, saying, “We’re incredibly excited to bring Yaara to our audience. Nishant has delivered a track that is not only emotionally powerful but also musically innovative. We believe it will strike a chord with listeners across different tastes, thanks to its unique fusion of heartfelt lyrics and an energetic beat.”
Bhumika Shukla, GM-Music at Hoopr, echoed the sentiment, stating, “With Yaara, Nishant and Neosky have created something truly special. It’s a song that perfectly captures the pain of heartbreak, but with a fresh, modern twist that sets it apart from traditional sad romantic songs. We’re thrilled to see how audiences respond to this unique track.”
Yaara is now available for streaming on Hoopr and YouTube, offering a moving and dynamic experience for listeners looking for a fresh take on love and heartbreak.
Listen to Yaara:
– Hoopr: https://hoopr.ai/track/yaara
– YouTube: https://www.youtube.com/watch?v=zI99zDTxqIA
About Hoopr:
Hoopr is India’s first music licensing platform dedicated to solving the biggest challenge faced by content creators and businesses every day – finding and licensing the perfect music for their videos. We offer a vast library of music, along with intelligent recommendation tools powered by data and consumer insights, making music discovery effortless. Hoopr empowers creators to focus on their craft while enabling musicians to find new audiences and monetize their music. We are a funded startup with a team of passionate music enthusiasts and industry veterans.
