- Targets Three Theatrical Releases In the Coming Financial Year
Hari Om OTT founded by the media entrepreneur Vibhu Agarwal was recently acquired by Bharat Next Gen Digital Pvt Ltd. The company has now announced a full-scale AI-first content strategy, positioning artificial intelligence as the foundation of its film production model. The platform aims to roll out six original devotional series in the upcoming financial year.
Moving beyond conventional models that limit AI to post-production, Hari Om OTT has spent the past 14 months institutionalizing a 360-degree in-house AI ecosystem as the backbone of its creative process. By building a specialized internal team comprising AI Creative Directors, original devotional content researchers, and dedicated scriptwriters, the platform has brought the entire content lifecycle, from concept to execution under one roof.
Hari Om OTT currently has multiple films in production and plans to release at least three titles theatrically in the coming financial year, alongside a long-term roadmap of six AI-driven series annually. The slate begins with Dronacharya, scheduled for theatrical release in June 2026, followed by Khatushyam Ji, Salasar Balaji, and Rani Dadi Sati. Additional projects in development include stories centered on Agrasen Maharaj Ji, Chatthi Maiya, and more.
The platform is also leveraging its in-house AI architecture to expand into a new documentary vertical, featuring series dedicated to the cultural heritage and temples of various Indian states. Designed as a state-wise tourism promotional series, the project will use AI to offer immersive glimpses into India’s legacy, bridging spiritual devotion and heritage tourism for global audiences.
Kanhiya Mittal, Director, Bharat Next Gen, shared , _“With Dronacharya, we are initiating a new cinematic movement powered by AI. This technology allows us to present India’s sacred history and cultural legacy with greater scale and authenticity. Our vision aligns with the Hon’ble Prime Minister’s emphasis on AI-first innovation for India’s growth. We believe storytelling rooted in tradition, enhanced by technology, can position India as a global leader in human-centric AI creativity.”_
Backed by Bharat Next Gen, Hari Om OTT is positioning itself as a technology-forward devotional content studio operating at the intersection of artificial intelligence and culturally rooted storytelling.
