Chennai, 5th August 2025 – GIRI, the world’s largest spiritual and Bhakti retail brand, proudly announces the opening of its first East Coast showroom in New Jersey, marking a significant milestone in its international expansion. This new launch reinforces GIRI’s dedication to preserving and sharing Indian spiritual heritage with the global community—especially the Indian diaspora and seekers of Indic wisdom across the U.S.
A Strategic Step Following West Coast Success
After the warm reception of its West Coast presence, the New Jersey showroom becomes GIRI’s second location in the United States. Strategically situated to serve the flourishing Indian-American population and spiritual enthusiasts, the showroom offers an extensive collection of:
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Devotional music and chants
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Puja and temple essentials
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Vedic and philosophical literature
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Traditional Indian handicrafts
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Organic and Ayurvedic products
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Cultural attire and festival décor
All products are authentically sourced and curated to connect customers with the spiritual richness of India.
Inauguration Ceremony Highlights
The grand opening ceremony was a vibrant and traditional affair. Mr. Francis Womack III, Mayor of North Brunswick, New Jersey, officiated the ribbon-cutting and formally inaugurated the showroom. The event was graced by esteemed guests including:
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Mr. Rajesh Mehta, Councilman
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Ms. Kalpana & Mr. Ravi Venkataraman, CPA
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Mr. Swaminatha Bhagavathar, Sadguru Seva Samajam
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Mr. Suriyanarayanan Subramanian, Maha Periyava Mani Mandapam
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Mr. Sridhar Shanmugam, Cultural Ambassador, Indian Consulate – NJ
The inauguration featured traditional Vedic rituals, a showroom walkthrough, and soul-stirring musical performances that reflected the ethos of GIRI.
A Message from GIRI’s CEO
Speaking at the launch, Mr. T.S. Ranganathan, CEO of GIRI Inc., remarked:
“As we step into New Jersey, we carry with us the soul of Bharat. This showroom is where tradition meets today—where every product has a story, and every visitor feels a sense of belonging, no matter how far they are from home.”
A Legacy of Spiritual Excellence Since 1951
Founded in 1951 in Chennai, GIRI has evolved into one of the most trusted brands in spiritual and religious retail across India and abroad. With over 70 years of service, GIRI continues to meet the devotional and cultural needs of millions.
GIRI’s product line includes:
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Books in multiple Indian languages
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Classical and devotional music
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Pooja kits and temple supplies
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Handcrafted idols and decor
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Festive and ceremonial items
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Organic and Ayurvedic products
Global Presence and Recognition
Today, GIRI operates 36 showrooms across Indian states including Tamil Nadu, Karnataka, Telangana, Puducherry, Maharashtra, and New Delhi, along with international showrooms in the USA, UK, Australia, and UAE.
Notable Awards & Achievements
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2025 – Best Retailer of the Year – Specialty Retail, India Retail Excellence Awards by the Retailers Association of India (RAI)
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2024 – FICCI Award for Women Empowerment in Senior Management
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2019 – Best Tourist-Friendly Shopping Centre in Tamil Nadu
A New Chapter Begins
The launch of the New Jersey showroom is not just about expanding retail presence—it’s a cultural mission. GIRI continues to bring authentic Indian spiritual experiences to global communities, connecting hearts with heritage, across continents.
For more information, visit: www.giri.in
