Jaipur, Rajasthan – Weddings are a time for unique and memorable gifts, but for Delhi’s Megha Jain, the search for perfect wedding gifts led to something far more remarkable. What began as a quest to delight her wedding guests turned into the creation of Kenny Delights, a name now synonymous with India’s superfood industry.
A Business Idea Born from Wedding Preparations
In 2012, Megha was busy planning her wedding. She wanted to find exclusive gifts for her guests, which led her to discover dehydrated fruits. However, she was surprised to find these products priced exorbitantly at ₹2000 per kilogram in India, despite being significantly cheaper abroad. This disparity sparked an idea: why not make these products affordable in India?
The Launch of Kenny Delights in 2013
In 2013, Megha established Kenny Delights on GT Karnal Road, Delhi. Initially, she began importing cranberries, blueberries, and red berries from Thailand and selling them locally. As the health food trend gained momentum, she expanded her range to include chia seeds, quinoa, and goji berries, making superfoods more accessible to Indian consumers.
Pioneering the Superfood Trend in India
Megha’s vision revolutionized the Indian health food industry. By 2015, Kenny Delights had become the largest importer of chia seeds from Mexico. Megha also began sourcing quinoa from Peru and goji berries from China, introducing Indian consumers to products that were previously unfamiliar.
Rising Demand During the COVID-19 Pandemic
The COVID-19 pandemic heightened public awareness about health and wellness. Kenny Delights seized this opportunity by promoting the benefits of dehydrated fruits and superfoods, leading to a surge in demand for their products.
Ambitious Plans for the Future
Kenny Delights aims to scale new heights by 2025 with the establishment of an integrated factory featuring state-of-the-art facilities, including a 2,500-metric-ton cold storage and a watermelon seed hulling line. Additionally, Megha plans to expand the product line to include healthy snacks like protein bars.
Megha Jain’s Vision and Success Story
Megha Jain’s journey is a testament to the power of vision and hard work. What started as a simple idea for wedding gifts has transformed into Kenny Delights, a beacon of success in the health food industry. Her innovative approach not only reshaped the industry but also inspired people to embrace healthier lifestyles.
