In India, sports often take a backseat to academics, work, and urban expansion. Playgrounds shrink, and many aspiring players, from schoolchildren to working professionals, struggle to find spaces to play the games they love.
For Jayant Surana and Vishal Lunia, founders of PlayAll Sports, this was more than an observation; it was an opportunity. “We noticed a huge gap between demand and access. People wanted to play, but there were hardly any proper facilities,” said Jayant. “We wanted to change that,” added Vishal. And so, PlayAll was born – with a mission to make high-quality sports infrastructure accessible, inclusive, and community-driven.
The Idea That Started It All
The journey began in the National Capital Region, where Jayant and Vishal saw the firsthand challenges faced by everyday sports enthusiasts. From patchy badminton courts to overcrowded futsal arenas, it was clear that the infrastructure simply wasn’t keeping up with the growing interest in sports. “It was frustrating to see people, including our own friends and colleagues, wanting to play but having no place to do so,” recalled Jayant. The founders decided to combine their business experience and passion for sports to create a model that could serve both casual players and aspiring athletes.
Their vision was simple yet bold: ‘Create spaces where sports could thrive for everyone, regardless of age or experience.’ PlayAll began as a single facility but was designed with scalability in mind – a network that could eventually expand from NCR to multiple cities across India. Every new turf, court, and arena was planned not just to offer a playing surface, but to provide a complete experience – from professional-grade equipment to well-maintained grounds and community-friendly amenities.
Partnering With Schools
One of PlayAll’s most innovative strategies lies in its school affiliation model. Recognizing that schools often have land but lack modern sports infrastructure, the founders devised a mutually beneficial system: PlayAll upgrades the school’s facilities free of cost, allowing students to enjoy world-class courts during school hours. In return, the company uses the grounds in the afternoons and evenings for its community programs.
“It’s a win-win,” said Vishal. “Students gain access to high-quality facilities they wouldn’t otherwise have, schools enhance their infrastructure and reputation, and we can ensure the spaces are utilized effectively throughout the day.”
The model has drawn praise from educators and sports professionals alike. The Principal of Delhi International School, Dwarka, notes: “They are willing to do and work for the learners, for the children, for the cause of it.” A senior coach echoes the sentiment: “PlayAll gives international-level infrastructure and safety is important for any school’s sports development.”
This model has resonated strongly with both schools and parents. By integrating PlayAll’s infrastructure into school grounds, the company has created a bridge between structured school sports programs and open community engagement. The initiative not only elevates the student experience but also ensures that sports remain a visible and valued part of everyday life.
Community, Play & Tournaments
Beyond schools, PlayAll focuses heavily on building a vibrant community for its users. Weekends at PlayAll are synonymous with activity, energy, and friendly competition. Every Sunday, multiple locations host tournaments in sports such as futsal, badminton, box cricket, and pickleball. These events attract participants of all skill levels, offering opportunities for competition, social interaction, and skill development.
“Sunday tournaments have become the heartbeat of our community,” said Jayant. “It’s not just about winning – it’s about bringing people together, giving them something to look forward to, and celebrating the joy of play.”
The company’s pay-and-play model ensures accessibility for everyone. Users can book slots as needed, without committing to costly memberships. Combined with a variety of sports offerings, this flexibility allows students, working professionals, and families to engage in regular physical activity. Through social media, especially Instagram, PlayAll actively shares tournament highlights, success stories, and community moments, strengthening the sense of belonging among players.
Scaling Up & The Vision Ahead
From its humble beginnings in NCR, PlayAll has grown rapidly, with multiple operational facilities and a roadmap that stretches nationwide. The company leverages technology to optimize operations, manage bookings, and monitor usage patterns, ensuring that each center delivers a seamless experience.
“Our goal is to make high-quality sports infrastructure a standard, not a luxury,” explained Vishal. “We want every city in India to have spaces where people can play, compete, and grow together.”
PlayAll’s growth strategy balances community impact with scalability. By combining school partnerships, weekend tournaments, flexible access, and technologically optimized facilities, the company is building a model that can be replicated across the country. Each new turf represents not just a place to play, but a step toward creating a culture where sports are a routine, celebrated part of life.
PlayAll isn’t just building turfs, it’s building a culture. From NCR to nationwide, it is redefining how India engages with sports – making play, fitness & community central to modern urban life.
If you’re game, book now: https://www.playall.in/bookNow
