Mumbai, January 20, 2025 – FanCode, India’s leading digital sports destination, is set to exclusively stream the highly anticipated debut season of the World Pickleball League (WPL). This collaboration underscores FanCode’s commitment to expanding its diverse sports offerings and catering to India’s rapidly growing community of pickleball enthusiasts. The league will take place from January 24th to February 2nd at the iconic CCI Mumbai, showcasing top-tier players from around the globe. Known for its unique blend of tennis, badminton, and table tennis elements, pickleball is one of the world’s fastest-growing sports, captivating players and fans of all ages with its engaging and dynamic gameplay.
The World Pickleball League promises to deliver thrilling matchups, intense rivalries, and an unparalleled viewing experience. Yannick Colaco, Co-Founder of FanCode, expressed his excitement: “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”
Gaurav Natekar, Co-Founder and CEO, World Pickleball League “FanCode’s rapid rise as one of the favorite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. FanCode has become a go-to source for everything related to sports, and by streaming the World Pickleball League, we aim to make the sport a household name. We are proud to collaborate with a team that shares our passion for the sport and look forward to kicking off the league with great excitement.”
The league’s glamour quotient is further elevated by star-studded team ownership. Teams include the Chennai Super Champs, owned by actress Samantha Ruth Prabhu; the Bengaluru Jawans, co-owned by director Atlee and his wife Priya Atlee; Pune United, co-owned by actors Riteish and Genelia Deshmukh along with corporate leaders; and Team Mumbai, owned by Swiggy. This blend of celebrity and corporate backing adds to the league’s excitement and broad appeal.
With pickleball gaining traction across India, the World Pickleball League is poised to further fuel the sport’s growth and captivate audiences nationwide.
As the exclusive streaming partner, FanCode will provide live coverage, on-demand highlights of every match on its app and website, ensuring a seamless and engaging viewing experience anytime, anywhere, across multiple devices.
About FanCode:
FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 160 million users. It has partnered with domestic, international sports leagues and associations across multiple sports. In content, FanCode offers interactive live streaming in industry-first subscription formats with Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices. Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
