Celebrating India’s enduring love for heritage, symbolism, and festive grandeur, Estele introduces its latest statement jewellery collection, Mor Bagh—a poetic tribute to the peacock’s plume, an emblem of grace, prosperity and celebration in Indian culture.
Rooted in tradition yet designed for the modern woman, Mor Bagh brings together royal aesthetics and contemporary elegance. Each piece captures the fluid movement and vibrant allure of peacock feathers, reimagined through intricate craftsmanship and luxurious detailing. The collection is crafted for women who gravitate towards statement jewellery that carries the soul of heritage with a refined, modern sensibility.
Designed primarily for weddings and festive occasions, Mor Bagh is an ideal choice for brides, bridesmaids and celebratory wardrobes alike. From mehendi and sangeet ceremonies to Diwali gatherings, family milestones and festive gifting, the collection seamlessly complements life’s most treasured moments.
At the heart of Mor Bagh lies meticulous craftsmanship. The jewellery is created using a premium brass alloy base with anti-tarnish coating, finished with rich 22K gold micro-plating* for a high-shine festive appeal. AAA-grade CZ diamonds lend exceptional brilliance, while deep red hydro rubies add a regal touch. Each piece is further elevated with hand-painted meenakari in traditional blue and green hues, assembled entirely by hand to ensure precision and finesse.
Ms. Priyanka Jawahar Noria, COO, Estele, said: _Mor Bagh is our ode to Indian femininity and celebration. The peacock has always symbolised beauty, confidence, and prosperity, and through this collection, we wanted to reinterpret that symbolism for today’s woman—someone who values tradition but expresses it in her own modern way. Every piece in Mor Bagh is thoughtfully handcrafted to feel special, timeless, and deeply rooted in our cultural story.
Targeted at women aged 22 to 45 Mor Bagh is crafted for those who seek elegant traditional jewellery with a contemporary edge—pieces that feel just as relevant at a wedding as they do during festive celebrations or styled editorially for traditional photo shoots.
With Mor Bagh, Estele continues its commitment to accessible luxury, blending artisanal craftsmanship with design narratives that resonate with modern Indian lifestyles.
Mor Bagh — where grace meets celebration.
For women who embrace tradition with sophistication and style.
