Mumbai, India, July 15, 2025: Dreame Technology, a global leader in smart home appliances, has officially stepped into India’s offline retail market through a strategic partnership with Croma. This move follows the brand’s robust performance on Amazon India and represents a significant step in Dreame’s expansion strategy for the Indian market.
Making Smart Living More Accessible: Dreame Zones Now in Croma Stores
To bring its intelligent home solutions closer to Indian consumers, Dreame is launching its product lineup across select Croma outlets in 20+ cities, including metros, Tier 1, and Tier 2 cities. Beginning today, customers can explore the dedicated “Dreame Zone” in these stores and experience firsthand the brand’s innovative range—robotic vacuums, cordless stick vacuums, wet-and-dry vacuums, and grooming products.
Manu Sharma: “India Is a Strategic Market for Dreame”
Manu Sharma, Managing Director, Dreame India, stated:
“India is one of the most exciting markets for us globally. Our partnership with Croma is a milestone that allows us to connect directly with customers. With this offline expansion, consumers can truly experience the performance, design, and innovation Dreame stands for—up close and personal.”
Phygital Strategy: Bridging Online Momentum with In-Store Experience
This expansion supports Dreame’s phygital (physical + digital) approach, blending online success with offline accessibility. As Indian consumers increasingly seek tech-forward, design-centric home appliances, Dreame’s physical presence will boost product understanding, trust, and faster adoption.
Celebrity Endorsement and Market Commitment
The offline launch closely follows the announcement of Kriti Sanon as Dreame’s first Indian brand ambassador, signaling the company’s strong and sustained commitment to the Indian market.
Launch Offers: Discounts, EMI, and More
To celebrate its offline debut, Dreame is offering exclusive in-store promotions from July 15 to July 20:
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Up to 10% additional discount on select credit cards (IDFC Bank, Amex, HSBC, and Bank of Baroda).
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No Cost EMI on select models.
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Special pricing on top-performing cleaning and grooming devices.
Post-Sale Support: Seamless Experience Beyond Purchase
Dreame backs its offline push with a robust after-sales service infrastructure, including:
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A toll-free customer helpline
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Pickup and drop support
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On-site installation
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Warranty coverage: 2 years on grooming products, 1 year on cleaning devices
Retail Experts Weigh In
Experts believe that offline availability is key for high-involvement categories like smart appliances, enabling better brand trust and quicker buying decisions. Dreame’s entry into retail stores is a calculated move to complement digital sales with physical experiences.
About Dreame India
Launched in India in 2023, Dreame India offers a wide range of innovative smart appliances including robotic vacuums, wet-and-dry vacuums, cordless stick vacuums, and grooming tools—available on Amazon and now in select Croma stores.
About Dreame Technology
Founded in 2017, Dreame Technology is a globally recognized tech firm pushing boundaries in smart home innovation. With 6,004 patent applications (2,637 granted, including 2,183 for inventions), Dreame focuses on high-performance digital motors and intelligent algorithms. Its product lineup is expanding into new areas like robotic lawn mowers, pool cleaners, and food delivery robots, staying true to its mission of empowering people to pursue their dreams with more time and convenience.
