Mumbai, September 17, 2026: Mumbai-based food brand Chheda’s is expanding its festive presence this Ganesh Chaturthi with a Maharashtra-wide campaign across Mumbai, Pune and Nashik. The campaign combines the brand’s traditional food legacy with a dedicated Modak range and city-specific festive activations.
For decades, Chheda’s has been closely associated with Mumbai and the everyday food culture of generations of Mumbaikars. This year, the brand is taking that familiarity beyond its traditional neighbourhood presence and into some of Maharashtra’s prominent Ganesh Chaturthi celebrations.
Chheda’s Introduces Special Modak Range
As part of its Ganesh Chaturthi 2026 campaign, Chheda’s has strengthened its sweets portfolio with a dedicated Modak range designed for festive offerings, family celebrations, sharing and gifting.
The range includes a 21-piece Kesar Modak pack and an 11-piece assorted pack featuring Malai, Kesar and Rose flavours. The products combine familiar festive flavours with contemporary packaging and presentation.
The Modak range is positioned as a festive offering for households and consumers looking for traditional sweets during Ganesh Chaturthi celebrations.
Mumbai Campaign Centres Around Lalbaugcha Raja
Mumbai remains at the centre of Chheda’s festive campaign. The brand is making its debut at Lalbaugcha Raja, one of the city’s most recognised Ganesh celebrations.
Alongside its presence at the celebration, Chheda’s is also extending its campaign into Mumbai’s outdoor environment through a kinetic out-of-home installation. The activation features a giant Chheda’s Modak box that opens and closes, creating a dynamic visual experience for commuters and pedestrians.
The Mumbai activation connects the brand’s Modak range with the city’s festive atmosphere while highlighting Chheda’s long-standing association with Mumbai.
Chheda’s Takes Its Festive Campaign to Pune
In Pune, Chheda’s is adopting a mobile outdoor strategy to increase visibility across the city.
The campaign includes full-wrap branding across electric buses, supported by branding at bus stops and other key outdoor locations. The approach allows the festive campaign to move through different parts of Pune while reaching commuters and residents during the Ganesh Chaturthi period.
Nashik Gets Its First Chheda’s Festive Appearance
The campaign is also expanding to Nashik, where Chheda’s will make its first appearance at Nashikcha Raja.
The Nashik activation adds another dimension to the Maharashtra-wide campaign, connecting Chheda’s with the city’s community-led Ganesh Chaturthi celebrations.
Together, Mumbai, Pune and Nashik provide three distinct settings for the campaign—from Mumbai’s iconic pandals and Pune’s busy streets to Nashik’s community-focused festivities.
Taking a Familiar Brand Into New Festive Spaces
For Chheda’s, the Ganesh Chaturthi campaign goes beyond introducing a seasonal Modak range. The initiative reflects the brand’s effort to take its familiar identity into new festive spaces while remaining connected to Indian traditions and occasions.
The campaign also brings together Chheda’s established association with traditional food products and its evolving approach to consumer engagement, packaging and brand visibility.
About Chheda Specialities Foods Private Limited
Chheda Specialities Foods Private Limited is a Mumbai-based food company with a diverse portfolio of snacks and traditional food products under the Chheda’s brand.
The company operates five manufacturing units, employs more than 1,200 people and processes approximately 120 tonnes of agricultural produce every day. According to the company, its operations directly support more than 6,000 farmers, creating linkages with India’s agricultural ecosystem and local supply chains.
Chheda’s products are exported to more than 50 countries and are available across India through quick-commerce and modern trade channels. The brand also has a retail footprint of approximately 1.2 lakh outlets across Western India.
With a focus on quality, consistency, responsible sourcing and product innovation, Chheda Specialities Foods continues to expand its presence across Indian and international markets while combining traditional Indian flavours with changing consumer preferences.
Chheda’s Ganesh Chaturthi 2026 Campaign
With its Modak range and activations across Mumbai, Pune and Nashik, Chheda’s is using Ganesh Chaturthi 2026 to expand its festive presence across Maharashtra.
From the iconic celebrations of Mumbai to Pune’s moving outdoor campaign and Nashik’s community festivities, the initiative brings together Chheda’s food heritage, festive products and brand experiences under one Maharashtra-wide campaign.
