Product management roles are expanding as organisations prioritise product-led growth and digital transformation. Yet, readiness continues to lag. According to McKinsey & Company Project Management Index, 2025, fewer than half of product managers feel fully prepared for their roles, highlighting a critical capability gap. At the same time, Deloitte Digital Project Management 2025 report notes that 43% of new product launches fail to meet business goals due to execution challenges. This reflects a broader issue: demand for product talent is high, but clarity on how to enter or grow in these roles remains limited.
Common barriers professionals face include:
- Lack of hands-on experience in real product environments
- Unclear understanding of required skills across business, technology, and user domains
- No structured pathway to transition into or grow within product roles
- Difficulty applying product thinking, data-driven decision-making, and stakeholder management in practice
To address this, ISB Online, the digital arm of Indian School of Business (ISB) offers two structured pathways: the ISB Online Product Management Programme (16 weeks) and the Professional Certificate in Product Management (28 weeks). Designed for different career stages, both programmes provide guided, application-led learning to help professionals build relevant skills and navigate product management careers with clarity.
ISB Online Product Management Programme (16 Weeks): Building Core Capability
The ISB Online Product Management Programme is designed for early to mid-career professionals looking to enter or strengthen their foundation in product roles. Now in its 36th batch, with over 7,000 learners, it focuses on building practical, job-ready skills aligned with industry needs.
Participants learn to define product-market fit through user research and customer insights. The programme covers MVP development, road-mapping, and experimentation using product metrics and A/B testing. It also integrates Generative AI into everyday product workflows such as research, analytics, and prioritisation. Delivered through live sessions, masterclasses, case studies, and a capstone project, it enables professionals to transition into product roles or perform more effectively in their current roles.
Starts on June 30, 2026, | Duration: 16 Weeks | Fee: INR 1,59,900 + GST
Participants have highlighted strong outcomes:
- Ankur Shrivastava, staff product manager at a global technology leader, shared that the programme helped him build a structured approach to strategy, pricing, and road-mapping, while strengthening his understanding of customer insights and AI.
- Ayushi Joshi, vice president at a global financial institution, noted that it strengthened her understanding of product planning, pricing, and launch through a comprehensive, real-world learning experience.
Professional Certificate in Product Management (28 Weeks): Driving Product Leadership Growth
The 28-week Professional Certificate in Product Management is designed for professionals seeking deeper expertise and long-term growth in product leadership. Now in its 21st batch, the programme focuses on driving advanced and strategic capabilities.
The programme enables participants to build end-to-end product strategies across markets and platforms. It covers product-led growth, pricing, and business model design, while strengthening technical product management skills. Participants learn to apply advanced AI and Generative AI across product discovery, design, and scaling. A strong focus is placed on stakeholder management and data-backed decision-making through hands-on projects, case studies, and masterclasses.
Starts on June 30, 2026, | Duration: 28 Weeks | Fee: INR 2,59,900 + GST
Learners have highlighted its practical relevance:
- Subramanian K, engineer at a leading global media and technology company, noted that the programme helped him understand how product teams prioritise and create value beyond technology.
- Pramod Vashist, Head of CRM at a global education services organisation, emphasised its strong balance of theory and real-world application, along with the value of peer learning.
Both programmes are delivered by ISB’s globally recognised faculty and backed by a strong academic ecosystem. Ranked #1 in India, #2 in Asia, and #12 globally (FT Global MBA Ranking 2026), ISB brings research-driven insights and industry relevance to its learning experience. Participants also gain ISB Online Alumni status and access to a global professional network.
As product management continues to evolve, structured upskilling is becoming essential. Professionals who build the right capabilities with the right guidance are better positioned to navigate this shift. ISB Online’s Product Management Programme and Professional Certificate in Product Management offer clear, credible pathways to achieve career clarity, transition into product roles, and grow into leadership positions.
About ISB OnlineÂ
ISB Online, the proprietary digital learning initiative by the Indian School of Business (ISB), offers world-class, research-backed business education through a state-of-the-art, immersive learning experience. The platform provides uninterrupted, on-demand access to world-class business education, empowering learners with essential skills and global perspectives needed to excel in today’s dynamic workplace. As ISB expands its legacy beyond its physical campuses, ISB Online bridges learning gaps by offering flexibility, engagement, and structured learning. Developed by the school’s globally renowned faculty, the research-backed curriculum integrates bite-sized learning modules, integrative assessments, and live sessions with experts to ensure knowledge, retention and real-world application, shaping future leaders through academic excellence and digital innovation.
About Emeritus:
Emeritus offers customized and open programs in India, Singapore, Dubai and other global locations in collaboration with ISB Online, ISB Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education, Harvard Business School (HBS), MIT Sloan, Columbia Business School, Kellogg Executive Education, Berkeley Executive Education, and Wharton Executive Education, amongst other leading Institutions. Our world-class executive education programs, facilitated by eminent program experts, provide immersive learning experience integrated with actionable insights and practical business applications and are delivered in a range of formats; in-class, online, as well as blended programs. The Emeritus Group has more than 1,750 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, GSV Ventures, Peak XV, Bertelsmann, CPPIB, Accel and SoftBank Vision Fund 2. For more information, please visit the Emeritus website.
