Mumbai | 7 February 2026: BigTrunk Communications has announced the appointment of Santosh Pawar as Senior Vice President – Business, reinforcing the agency’s leadership strength and accelerating its focus on growth, strategic partnerships, and market expansion.
Bringing Strong Media Sales and Leadership Experience
Santosh Pawar brings over a decade of experience across India’s leading broadcast and entertainment networks. He has previously held National Sales leadership roles at Sun TV Network and Shemaroo Entertainment, and served as Zonal Head – Sales at Zee Entertainment Enterprises. His expertise includes building large-scale advertiser partnerships, driving regional and national revenue growth, and navigating complex media ecosystems.
Driving Convergence Between Traditional and Digital Marketing
His appointment reflects the increasing convergence between traditional media monetisation and performance-driven digital marketing. As brands seek integrated, measurable solutions across multiple platforms, Pawar’s cross-media experience is expected to support BigTrunk’s evolving growth strategy.
Leadership Perspective
Commenting on his new role, Santosh Pawar said:
“BigTrunk Communications is at an exciting stage where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.”
Bharat Subramaniam, Founder & Managing Director, BigTrunk Communications, added:
“Santosh’s deep expertise in national media sales and advertiser partnerships strengthens our leadership team. His understanding of brand ecosystems and market dynamics will help accelerate our growth and reinforce our partner-led approach across categories.”
Strengthening Leadership for Future Growth
With this appointment, BigTrunk continues to enhance its leadership capabilities as it expands operations across India and international markets, reinforcing its position as an integrated agency delivering measurable marketing outcomes.
About BigTrunk Communications
Founded in 2013 and headquartered in Mumbai, BigTrunk Communications is an independent integrated advertising agency with offices in Delhi, Bangalore, the UAE, and the USA. The agency offers 360-degree marketing solutions combining digital strategy, creative storytelling, and media execution. Serving clients across sectors such as luxury, retail, fashion, FMCG, BFSI, real estate, pharma, entertainment, education, F&B, aviation, compressors, and engineering — including Warner Bros, H&R Johnson, Unibic Foods, HPCL Rajasthan Refinery Limited, ORRA Jewellery, Saraswat Bank, and Discovery Kids — BigTrunk delivers measurable business results through integrated digital and mainline services including SEO, SEM, media planning and buying, social media, influencer marketing, web development, and traditional channels such as TV, print, radio, outdoor, and on-ground activations. For more information, visit www.bigtrunk.co.in.
