Mumbai, 16th July 2026: Beyond The Curve by VIRGIO, is celebrating a milestone year since its launch, marking twelve months of building a trend-first fashion destination for curvy women in India. Co-created by VIRGIO with actress Anjali Anand, the brand was born from a simple yet powerful question: why should trend-led style stop at a certain size?
Over the past year, Beyond The Curve has grown into one of India’s fastest-growing curvy fashion brands, serving over 30,000 customers, achieving an ARR of ₹25 crore, and building a community of more than 100,000 followers on Instagram. The milestone reflects the growing demand for contemporary, trend-led fashion designed for women across extended sizes.
To commemorate the milestone, Beyond The Curve celebrated with a Birthday Sale and an in-store community gathering, bringing together customers, creators and the brand’s co-creator, Anjali Anand. The celebrations reflected the community that has shaped the brand’s journey over the past year and reinforced its belief that women should never have to choose between clothes that fit and clothes they genuinely want to wear.
As part of the celebrations, the brand also unveiled its Birthday Drop, featuring hundreds of new styles designed for curvy women. The collection continues Beyond The Curve’s commitment to bringing fresh, contemporary fashion to extended sizes with the same speed, relevance and design intent as mainstream trend-led fashion.
Over the past year, Beyond The Curve has remained focused on a simple belief: women should not have to choose between clothes that fit and clothes they genuinely want to wear. Today, the brand offers trend-led styles in sizes up to 6XL, spanning everyday essentials, elevated separates, occasion-ready silhouettes and contemporary statement pieces. Its focus has remained on making fashion more accessible, expressive and relevant for women across sizes.
“I’ve always believed confidence begins with feeling comfortable in what you wear. Beyond The Curve has always been about making women feel seen, not just sized. Watching so many women embrace the brand, style it in their own way, and make it part of their everyday confidence has been incredibly special. This first year is only the beginning, and I’m excited to see this journey continue,” said Anjali Anand, actress and co-creator, Beyond The Curve by VIRGIO.
Reflecting on the milestone, Amar Nagaram, Founder & CEO, VIRGIO and Beyond The Curve, said, “When we started Beyond The Curve, we weren’t trying to create a separate category. We were questioning why it had to exist in the first place. Fashion moves fast, trends change every week, but women wearing extended sizes have often had fewer choices. The response over the past year has only reinforced what we believed from day one: women don’t want different fashion, they want access to the same fashion. That is the direction we will continue building towards.”
The first year of Beyond The Curve has been shaped by the women who have embraced the brand and made it their own. As it enters its second year, the brand will continue introducing fresh drops, contemporary silhouettes, and trend-led collections designed to make fashion more accessible across sizes.
About Beyond The Curve by VIRGIO
Beyond The Curve by VIRGIO is a trend-first curvy fashion brand created to make contemporary fashion more accessible for women across sizes. Co-created with actress Anjali Anand, the brand offers thoughtfully designed styles in extended sizes, with a focus on fit, comfort, confidence, and personal expression.
Beyond The Curve is part of VIRGIO, a Bengaluru-based fashion-tech company founded by Amar Nagaram, former CEO of Myntra. VIRGIO combines technology, AI-led trend intelligence, and an on-demand manufacturing ecosystem to create trend-first fashion that is responsive, efficient, and aligned with real-time consumer demand. By producing closer to demand, VIRGIO is working to reduce the overproduction challenges that have historically defined the fashion industry.
With a vision to build the world’s largest on-demand fashion brand by 2030, VIRGIO is reimagining the fashion value chain through a demand-led approach that prioritises speed, innovation, style, and responsible growth.
