- The Lajpat Nagar outlet is the first Bansooriwala’s location to feature seating for over 100 guests, remarkably enhancing the customer experience
- In addition, the new outlet introduces a special category on the menu offering customizable Bhaji and Sweet boxes, ideal for weddings and celebrations, and features a gathering space that can accommodate 80-100 people for intimate parties and events
- With the launch of the Lajpat Nagar outlet, Bansooriwala’s is targeting a substantial revenue boost of 6-7 CR within the first year
7th October 2024, New Delhi: Bansooriwala’s, the esteemed Indian family restaurant and sweets chain, has opened its new outlet in Lajpat Nagar today, 7th October 2024, featuring 24/7 service. This marks the fifth outlet for the rapidly growing brand, known for its commitment to authentic flavours and high-quality ingredients. The Lajpat Nagar outlet is the first Bansooriwala’s location to feature seating for over 100 guests, remarkably enhancing the customer experience. In addition, the new outlet introduces a special category on the menu offering customizable Bhaji and Sweet boxes, ideal for weddings and celebrations, and features a gathering space that can accommodate 80-100 people for intimate parties and events.
With the launch of the Lajpat Nagar outlet, Bansooriwala’s is targeting a substantial revenue boost of 6-7 CR within the first year. The brand is also planning further expansions, with investments aimed at opening 4-5 small outlets or 2 large outlets within the year. The Lajpat Nagar outlet is the first of these major expansions, reflecting Bansooriwala’s ambitious growth strategy and its dedication to bringing quality Indian sweets and snacks to more customers.
Commenting on the launch, Vikrantt Singh, Founder and Managing Director of Bansooriwala’s (VVS Signatures), said, “We are elated to open our Lajpat Nagar outlet, which not only marks a noteworthy advancement in our rapid expansion journey but also introduces several unique features aimed at enhancing the customer experience. Our commitment to quality and authenticity remains unwavering as we continue to bring traditional Indian flavours to a modern audience. This outlet’s 24/7 service and large seating capacity reflect our dedication to meeting our customers’ needs at all times. We are confident that the new offerings, including our customizable gift packages and the gathering space for intimate events, will be well received by our patrons.”
Given that this is the brand’s first outlet with a license to run 24/7, Bansooriwala’s is enthusiastic about extending its service and becoming a constant presence for the vibrant community of Lajpat Nagar. The 24/7 availability ensures that customers can indulge in Bansooriwala’s offerings at any hour, meeting the needs of early risers, late-night diners, and everyone in between. Setting up this location required compliance with multiple regulations, including NCD and metro guidelines, reflecting the brand’s dedication to providing exceptional service while adhering to stringent legal standards.
To amplify the reach of the new outlet, Bansooriwala’s is collaborating with respected food influencers. Through a series of engaging digital videos and reels, these influencers will showcase the high-quality food and unique offerings of the Lajpat Nagar outlet, helping to attract a broader audience.
About Bansooriwala’s:
Bansooriwala’s, founded in 2021 by Vikrantt Singh, is revolutionizing the Indian culinary scene with its innovative approach to traditional sweets and snacks, emphasizing authentic flavours and high-quality ingredients like pure desi ghee. With a diverse menu that includes a standout range of kaju sweets, the brand has quickly expanded to four outlets in the NCR, aiming to cater to the evolving tastes of modern consumers while preserving the rich heritage of Indian cuisine. Their commitment to quality and authenticity positions Bansooriwala’s as a future leader in India’s gourmet sweet and snack market. To know more, visit Bansooriwala’s website.
