- Brand Makes a Sweet Transition from Digital to Retail with Its First Offline Store
Dream Station Self-Ordering Kiosk, Freshly Curated Menu, and Live Desserts Redefine the In-Store Experience - Over 1,000 Orders Placed in Just Two Days, Reflecting Strong Customer Love and Brand Loyalty
India, January 13, 2026: Bakingo, one of India’s most loved and fast-growing online bakery brands, has taken a significant step forward in its growth journey with the launch of its very first physical retail store in Indirapuram, Ghaziabad. Located at the bustling Indirapuram Habitat Centre, the new outlet marks Bakingo’s official entry into offline retail, strengthening its omnichannel strategy while bringing its signature desserts closer to customers who prefer walk-in experiences.
The store opening witnessed an overwhelmingly positive response from customers and dessert lovers alike. In just the first two days of operations, the Indirapuram outlet welcomed over 2,500 visitors and recorded more than 1,000 orders, underscoring the brand’s strong recall, loyal customer base, and the excitement surrounding its transition from a digital-first model to a physical retail presence.
A Strategic Leap into Offline Retail
Since its inception, Bakingo has built a strong reputation as a tech-enabled, digital-first bakery brand that combines convenience, quality, and innovation. The launch of its first physical store represents a natural evolution of the brand, allowing it to connect with customers in a more immersive and experiential way. The Indirapuram store has been thoughtfully designed to mirror Bakingo’s modern, customer-centric ethos, while also offering something new and engaging for walk-in visitors.
By opening its doors in Indirapuram—a vibrant residential and commercial hub—Bakingo aims to cater to local celebrations, impulse purchases, and special occasions that demand immediate gratification. The store enables customers to explore, customise, and enjoy desserts on the spot, while still benefiting from the brand’s hallmark quality and creativity.
Dream Station: Redefining Cake Customisation
One of the standout features of Bakingo’s first physical store is the innovative Dream Station, a self-ordering kiosk that reimagines how customers select and customise theme cakes. Featuring a vast catalogue of over 5,000 cake designs, the Dream Station allows customers to browse, visualise, and personalise cakes with ease and confidence.
This intuitive kiosk bridges the gap between online convenience and offline interaction. Customers can explore multiple designs, themes, and customisation options at their own pace, ensuring clarity in decision-making while eliminating the guesswork often associated with custom cake orders. The Dream Station has quickly become a major attraction at the store, drawing both first-time visitors and loyal Bakingo patrons eager to experience this technology-driven innovation.
A Fresh Menu Crafted for In-Store Indulgence
Complementing its renowned range of cakes and desserts, Bakingo has introduced a specially curated in-store menu that adds a new dimension to its offerings. The menu includes an indulgent selection of savouries and a range of cake shakes that bring classic flavours into exciting new formats. Popular options such as the Blueberry Cake Shake, Red Velvet Cake Shake, and Tiramisu Shake have already emerged as customer favourites, delighting dessert enthusiasts looking for something indulgent yet refreshing.
The store also debuts Bakingo’s new coffee range, featuring both hot and cold brews. From classic coffees to trending flavours, the beverage menu has been designed to pair perfectly with the brand’s desserts, offering customers a complete café-style experience.
Live Desserts for an Interactive Experience
Adding to the excitement is Bakingo’s selection of freshly prepared live desserts, made to order for immediate enjoyment. Customers can savour treats such as the Dubai Cream Cheese Croissant, Sticky Toffee Pudding with Caramel Sauce, Brownie with Ice Cream, Chocolate Lava Cake, and Red Velvet Cookies—each crafted to deliver warmth, freshness, and indulgence in every bite.
These live desserts elevate the in-store experience by turning a simple visit into a sensory delight, allowing customers to watch and enjoy desserts prepared fresh, reinforcing Bakingo’s commitment to quality and innovation.
Designed for Convenience, Creativity, and Celebration
The Indirapuram store has been conceptualised as more than just a bakery—it is an experience hub where customers can engage with the brand at every step. From designing a cake at the Dream Station to enjoying freshly made desserts and beverages, the store encourages interaction, creativity, and convenience. Whether customers are stopping by for a quick treat, planning a celebration, or customising a cake for a special occasion, the space has been designed to make every visit memorable.
Commenting on the launch, Himanshu Chawla, Co-founder of Bakingo, said,
“Our first physical store is built around our customers’ evolving needs for speed, convenience, and customisation. The Dream Station self-ordering kiosk and our fresh in-store menu are just the beginning of an innovative retail experience that stays true to our digital-first DNA while adding the warmth and immediacy of offline interaction.”
Expansion Plans and the Road Ahead
Encouraged by the enthusiastic response to its first store, Bakingo plans to accelerate its offline expansion. The brand is set to open 5–6 additional physical stores across the Delhi-NCR region in the coming months. This expansion strategy aims to blend technology, personalised service, and instant celebrations, catering to modern consumers who value both convenience and experience.
By strengthening its omnichannel presence, Bakingo continues to redefine how customers discover, customise, and enjoy desserts—both online and offline.
About Bakingo
Founded in 2016, Bakingo has rapidly emerged as a trusted and innovative name in India’s bakery and dessert industry. Renowned for its Gourmet Collection and meticulously crafted cakes and desserts, the brand caters to a wide range of tastes and occasions. With a presence across 32+ cities, 150+ kitchens, and retail outlets in Delhi-NCR, Bakingo is accessible through its website, mobile app, and leading food delivery platforms such as Swiggy and Zomato. Serving over 3 million satisfied customers nationwide, Bakingo continues to deliver joy, one celebration at a time.
