Rajkot, long celebrated for its deep-rooted jewellery craftsmanship and manufacturing expertise, is witnessing a new wave of transformation. At the forefront of this evolution is Avina Fashion Jewellery, a next-generation manufacturing company founded by Devang Brahmbhatt, with a vision to integrate luxury craftsmanship, structured systems, and advanced technology into one cohesive ecosystem.
A Global Foundation Meets Indian Manufacturing Strength
Devang Brahmbhatt’s journey reflects a unique blend of global design exposure and entrepreneurial ambition. Having studied design at Manipal University Dubai and later completing a Master’s in Fashion Management and Design from Domus Academy, Milan, his approach combines international design thinking with scalable business systems.
This global perspective has directly influenced the DNA of Avina—where creativity, discipline, and technology are seamlessly integrated.
360-Degree Manufacturing Ecosystem
Avina Fashion Jewellery operates from a state-of-the-art 15,000 sq. ft. facility, functioning as a fully integrated, end-to-end manufacturing hub. The company manages every stage of the jewellery creation process, including:
- Original hand sketching and concept design
- CAD-based digital modelling
- High-precision 3D prototyping
- Mould development and casting
- Electroplating in multiple gold finishes
By leveraging AI-assisted workflows, 3D printing, and system-driven automation, Avina has significantly compressed product development timelines—moving from concept to prototype in as little as four days.
With an output of over 700 new designs every month, the company is not just manufacturing jewellery—it is building a scalable design engine.
Revolutionizing Manufacturing Through AI and Systems
At its core, Avina is reimagining how jewellery is designed and produced. The company is actively integrating artificial intelligence into design workflows, demand forecasting, and production planning, enabling faster innovation cycles and more efficient operations.
This structured, technology-first approach positions Avina as a design-led manufacturing powerhouse, capable of serving both domestic and global markets with agility and precision.
FJW: Building India’s Hybrid B2B Jewellery Platform
Beyond manufacturing, Avina is also transforming distribution through its proprietary B2B platform, Fashion Jewellery Wholesaler (FJW).
FJW is redefining the traditional wholesale model by introducing a hybrid B2B ecosystem that empowers wholesalers and jewellery retailers to operate with:
- Low minimum order quantities (MOQs)
- Continuous design rotation
- Reduced inventory risk and dead stock
By combining manufacturing strength with a tech-enabled distribution layer, FJW aims to become a one-stop gateway for global buyers to source fashion jewellery from India, particularly from manufacturing hubs like Rajkot.
Avina Nari Shakti: Empowering Women Entrepreneurs
In parallel with its business expansion, Avina is committed to building inclusive economic opportunities through the Avina Nari Shakti Program.
Currently in its pilot phase, this initiative is designed to empower women to become entrepreneurs without any upfront investment. Participants can operate from home, leveraging Avina’s products and systems to generate income.
The long-term vision is ambitious: to build India’s largest women-led reseller network, enabling financial independence at scale.
Inclusive Growth: Extending Opportunities to the Transgender Community
Avina is working closely with NGOs to pilot an inclusive program modeled on Nari Shakti, aimed at supporting the transgender community.
This initiative focuses on creating dignified, accessible livelihood opportunities, ensuring that economic empowerment extends beyond traditional boundaries and fosters true inclusivity.
The Road Ahead
With a strong foundation in design, tech and manufacturing, coupled with a forward-looking approach to distribution and social impact, Avina Fashion Jewellery is positioning itself as more than just a manufacturing company.
It is building a new-age ecosystem—one that integrates production, technology, commerce, and community.
As Rajkot evolves into a more structured and globally connected jewellery hub, Avina and FJW are set to play a defining role in shaping the future of India’s fashion jewellery industry.
