This Mother’s Day, Hilary Rhoda has unveiled its emotionally resonant campaign, #MyMomMyHomegirl, featuring actor Ashnoor Kaur alongside her mother, beautifully capturing the evolving dynamics of today’s mother-daughter relationship.
A Tribute to the Journey from Mother to Best Friend
At the heart of the campaign lies a relatable and touching narrative that celebrates how mother-daughter relationships transform over time while remaining deeply rooted in love. The film begins by revisiting familiar childhood moments—mothers carefully applying kajal, tying ribbons, fixing school uniforms, and ensuring their daughters looked perfect before heading out.
As time passes, those roles naturally evolve. Today, daughters often become style guides for their mothers—helping them choose lipstick shades, curate outfits, perfect eyeliner, and confidently embrace new beauty trends. Through these simple yet meaningful moments, #MyMomMyHomegirl portrays a modern bond where mothers are not just caregivers, but trusted friends, companions, and “homegirls.”
Emotion, Humor, and Cultural Connection
Blending heartfelt emotions with playful humor, the digital video campaign (DVC) reflects how contemporary mothers and Gen Z daughters share a friendship built on openness, comfort, and mutual admiration. One of the campaign’s standout elements is Ashnoor’s mother embracing modern slang and playful expressions, highlighting the cultural overlap between generations and adding a refreshing, humorous touch.
The campaign culminates in laughter, warmth, and an emotional embrace—perfectly encapsulating the spirit of Mother’s Day and the message that mothers can be both our safe haven and our closest friends.
Founder’s Vision Behind the Campaign
Commenting on the initiative, Vatsal Agrawal, Founder of Hilary Rhoda, shared:
“This campaign reflects how relationships evolve while staying rooted in love. We wanted to capture the little yet meaningful moments that define modern mother-daughter relationships—where mothers are not only a source of unconditional love and support but also trusted friends, companions, and cheerleaders.”
Hilary Rhoda: Beyond Beauty, Towards Emotional Storytelling
With #MyMomMyHomegirl, Hilary Rhoda continues to strengthen its brand identity beyond affordable beauty products by creating emotionally engaging narratives that resonate with modern consumers. The campaign underscores the brand’s commitment to celebrating real relationships, cultural evolution, and everyday experiences that connect deeply with Indian audiences.
About Hilary Rhoda
Founded in 2008 by second-generation entrepreneur Vatsal Agrawal, Hilary Rhoda is a Gurugram-based beauty brand focused on redefining affordable makeup for Indian women. With a dedicated team of over 200 employees across operations, product development, distribution, and branding, the company has steadily grown into a trusted name in the Indian beauty industry.
Campaign Link: https://www.instagram.com/reels/DYCT6jlRx2S/
