India, November 12, 2025: Ed-a-Mamma, the sustainable children’s brand founded by Alia Bhatt, has launched its Autumn-Winter 2025 Collection — a vibrant new range that celebrates the joy of childhood while staying true to the brand’s unwavering commitment to sustainability and conscious living.
Celebrating the Spirit of Childhood, Sustainably
Having evolved into a complete world for little ones and moms-to-be — with thoughtfully designed apparel, toys, bedding, and books — Ed-a-Mamma continues to champion its planet-first philosophy. The AW’25 Collection is crafted to let children explore, play, and imagine freely, all while being gentle on the Earth.
Inspired by forest trails, winter skies, and classroom giggles, the collection features playful capsules including:
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Veggie Wonder
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Cuddly Cubs
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Winter Wonderland
Designed for infants (0–4 years) and kids (4–14 years), each piece blends comfort, creativity, and sustainability in equal measure.
Planet-First Design and Innovation
The Autumn-Winter 2025 range reaffirms Ed-a-Mamma’s commitment to ethical craftsmanship and eco-conscious materials. Key highlights include:
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GOTS-certified organic cotton for infants’ wear
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Gentle, natural fabrics and AZO-free, non-toxic dyes
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Plastic-free buttons and nickel-free trims for child safety
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GRS-certified recycled polyfill jackets, repurposing PET bottles and reducing landfill waste
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ZDHC-compliant denims, using up to 80% less water during production
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Vegan, cruelty-free, and 100% recycled sewing threads
Each detail reinforces the brand’s ethos of protecting the planet while nurturing comfort and creativity.
Alia Bhatt on Nurturing Kindness Through Fashion
Sharing her thoughts on the new launch, Alia Bhatt, founder of Ed-a-Mamma, said:
“Childhood should be a time of fun, curiosity, and kindness — toward each other and the planet. That’s why I started Ed-a-Mamma: to make it easy for kids to connect with nature and make choices that feel right. Each new launch brings us closer to a world where what they wear, play with, and use every day celebrates both them and the Earth. With this new collection, we’re taking another step in nurturing little ones from day one.”
Beyond Fashion: A Mission Rooted in Conscious Living
Ed-a-Mamma’s sustainability commitment extends beyond its garments, inspiring families to live more mindfully. Every order includes a seedball as part of the brand’s #PlantABeej initiative, encouraging children to plant, nurture, and grow.
The brand’s packaging is biodegradable, compostable, and reusable, while its bean-shaped FSC-certified tags double up as bookmarks. Fabric scraps are upcycled into toys, potlis, and playful freebies, ensuring that waste is minimized and creativity maximized.
Availability
The Ed-a-Mamma Autumn-Winter 2025 Collection is now available on www.edamamma.com and across flagship stores in Mumbai, Pune, Noida, and Bengaluru.
