Mumbai | 6 February 2026: In an era defined by endless scrolling and individual screens, Sony Pictures Networks India (SPNI) is doubling down on shared viewing experiences. By reinventing game shows and reality television formats, the network is transforming traditionally familiar content into dynamic, participative entertainment that brings families across generations back to the living room.
Reviving Collective Viewing in a Fragmented Media Landscape
As content consumption continues to fragment across platforms, SPNI is focusing on formats that encourage active participation — inviting audiences to play, predict, learn, and aspire alongside contestants. This strategy aims to restore the culture of appointment viewing by creating collective moments that feel immediate, engaging, and socially shared.
Participation-Led Formats Drive Audience Engagement
SPNI’s programming philosophy reflects a deep understanding of modern audiences as selective and value-driven. Viewers increasingly respond to content with visible progress, momentum, and real-time interaction — strengths inherent in game shows and reality formats. This insight has shaped SPNI’s adaptation of Wheel of Fortune, hosted by Akshay Kumar, reimagined as an interactive family entertainment experience.
Legacy Franchises Continue to Thrive Across Generations
The network’s approach is reinforced by the enduring popularity of long-standing franchises such as Kaun Banega Crorepati, which marked its 25th anniversary this year. The show continues to attract strong engagement among audiences aged 18–40 across metros as well as Tier 2 and Tier 3 markets, particularly through its widely embraced Play Along format.
Strengthening the Relevance of Linear Television
By blending interactivity with emotion-driven storytelling, SPNI demonstrates the continued relevance of linear television as a platform for shared experiences. The network remains committed to creating content that encourages families to gather around the screen, reinforcing television’s role as a unifying cultural space.
Leadership Perspective
Commenting on the strategy, Makarand Palekar, Head – Linear Distribution, Sony Pictures Networks India, said:
“The future of linear television lies in creating moments audiences choose to watch together. When formats evolve while preserving their emotional core, they connect across generations. Interactivity, cultural relevance, and forward momentum are key to engaging younger viewers while continuing to serve family audiences who have grown up with these shows.”
