Chandigarh, India: As businesses increasingly compete for attention across digital platforms, the role of marketing is evolving from simply creating visibility to driving measurable business growth. Recognizing this shift, entrepreneur Aditi Sharma, Founder and Director of Hey Prachar, is building the company as a full-service growth agency helping businesses strengthen their brands, acquire customers and scale in the digital economy.
With a background in commerce, business analytics and digital marketing, Aditi has developed experience across social media, performance marketing, SEO, branding, website development, content, influencer marketing and public relations.
From Marketing Services to Business Growth
Hey Prachar is positioned as a growth agency rather than a conventional marketing agency. Its approach combines strategy, creativity, technology and performance marketing to address different stages of a business’s growth journey.
The agency works across areas including social media marketing, paid advertising, SEO, website development, branding, content creation, graphic and motion design, video production, influencer marketing, PR and digital strategy.
The objective is to connect these services to broader business goals — including brand awareness, customer acquisition, lead generation and long-term digital presence.
Combining Creativity With Data
Aditi’s interest in business analytics has influenced the way she approaches marketing.
Rather than looking at campaigns only through creative metrics, Hey Prachar focuses on understanding the numbers behind a business — its audience, performance, acquisition channels and opportunities for improvement.
This philosophy has also contributed to the development of Hey Prachar Consultancy, which focuses on business intelligence, market research, analytics, business performance analysis and data-driven insights.
Together, the two ventures reflect Aditi’s broader approach of combining marketing execution with business intelligence.
Building a Founder-Led Brand
Alongside growing Hey Prachar, Aditi has invested in developing her own professional presence and network.
Her work on LinkedIn and other digital platforms has helped her build relationships with entrepreneurs and businesses while creating opportunities for the agency. For Aditi, personal branding is closely connected with entrepreneurship — sharing expertise, building credibility and creating meaningful business conversations.
A Growth-Focused Vision
The digital business landscape is changing rapidly. Artificial intelligence, automation, creator marketing, performance advertising and data analytics are transforming how companies attract and retain customers.
In this environment, Aditi’s vision for Hey Prachar is centered on creating a growth partner for businesses rather than functioning solely as an outsourced marketing department.
“We don’t want to be just another agency that creates content. We want to become a growth partner for businesses — combining strategy, creativity, technology and data to help them move forward.”
With Hey Prachar continuing to expand its capabilities and network, Aditi Sharma is working toward building a modern growth agency that brings together the different pieces businesses need to establish their presence, acquire customers and scale in an increasingly digital-first marketplace.
