Mumbai, 9 June 2026: With consumers becoming more intentional about skincare, the focus is shifting from treatment alone to routines that maximise results. Building on this evolving mindset, Eucerin India announces the launch of its new Anti Pigment Cleansing Gel, a high-performance foaming cleanser designed to support skin concerns like dark spots, dullness, and uneven skin tone while preparing the skin for a more effective skincare routine.
Backed by over a century of dermatological skincare science expertise, Eucerin India continues to develop research-backed skincare solutions tailored for Indian skin needs. With pigmentation and uneven skin tone emerging as growing skincare concerns in India, the launch marks the latest addition to Eucerin’s globally recognized Anti Pigment range, extending the brand’s pigmentation care offering.
Powered by a 2% AHA Complex of Glycolic Acid and Lactic Acid, the Anti Pigment Cleansing Gel helps gently exfoliate, to target & correct uneven skin tone to visibly reduce the appearance of dark spots and unevenness, while leaving skin feeling deeply cleansed, soft and radiant. Designed with a lightweight gel texture and rich foaming experience, the cleanser combines dermatologist-recognised actives with an effective yet comfortable cleansing experience suitable for everyday use.
On the launch, Akshay Kawale, Business Unit Head – Eucerin India, shares, “Indian consumers today are increasingly moving towards targeted skincare routines that combine efficacy with everyday usability. With the launch of the Anti Pigment Cleansing Gel, we are expanding the Anti Pigment range, enabling a more holistic approach to hyperpigmentation care while strengthening the overall efficacy of the regimen.”
The launch also reinforces the role of gentle exfoliation as the first step in an effective pigmentation care routine. Developed to work alongside the iconic Anti Pigment Dual Serum, the cleanser helps prepare the skin for better absorption while supporting the overall efficacy of the regimen. Together, the duo offers a more comprehensive approach to addressing dark spots, dullness, and uneven skin tone, with visible results in 1 week*.
With dermatologist-backed actives, science-led formulation, and designed to work alongside the Anti Pigment Dual Serum, the Anti Pigment Cleansing Gel marks the next chapter in Eucerin’s commitment to delivering effective skincare solutions tailored for modern Indian consumers seeking visible results and healthier-looking skin.
Product Shopping Info:
MRP: Rs 1100
