A Fresh Take on Everyday Footwear for Modern Women
Gurugram, Haryana, India: Bata India has unveiled its latest campaign, “Everyday Essentials. Reinvented,” with actor Taapsee Pannu as the face of the collection. The campaign shines a spotlight on open footwear—an essential category deeply rooted in Indian wardrobes—now reimagined for contemporary lifestyles.
Designed for Comfort, Style, and Daily Wear
Contemporary Styles with Everyday Functionality
The new collection focuses on versatile open silhouettes, including:
- Flat and low-heeled sandals
- Peep-toes
- Woven strap designs
- Adjustable buckle styles
Crafted using lightweight materials and supportive construction, the footwear is designed for extended wear without compromising on style. The collection features a subtle color palette of beige, brown, silver, and black, offering a minimal yet modern aesthetic.
Open Footwear: A Timeless Indian Staple
Strong Consumer Demand Continues
Open footwear remains a preferred choice among Indian consumers due to its adaptability—from daily commutes to relaxed evenings. Reflecting this demand, Bata India sold over 2 million pairs of open footwear in 2025, reinforcing its dominance in this segment.
Leadership Perspective on the Campaign
Focus on Real-Life Utility and Design
Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, stated that the campaign reflects the brand’s approach to modern footwear—blending comfort, utility, and contemporary design to fit seamlessly into everyday life.
Taapsee Pannu on Comfort-First Fashion
Style Meets Practicality
Sharing her thoughts, Taapsee Pannu emphasized the importance of comfort in her daily routine. She highlighted how the collection aligns perfectly with her on-the-go lifestyle, offering effortless style without compromising ease.
Affordable Fashion for Everyday India
Pricing and Accessibility
With prices starting at ₹799, the collection reinforces Bata India’s commitment to making stylish and comfortable footwear accessible to a wide audience.
Campaign Vision: Redefining Everyday Essentials
“Everyday Essentials. Reinvented” positions open footwear not just as a seasonal trend, but as a daily essential that evolves with the changing preferences of modern India.
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About Bata India
Bata India has been a trusted name in Indian footwear for nearly a century, serving lakhs of customers daily. With a vast retail network of over 1,900 stores, along with strong omni-channel presence, the company sells nearly 50 million pairs annually.
Diverse Brand Portfolio
Bata India continues to redefine fashion and comfort through its wide range of brands, including:
- Bata Red Label – Trend-driven global styles
- Bata Comfit – Technology-enabled comfort
- Power – Athleisure and fitness
- NorthStar – Trendy sneakers
- Floatz – Casual clogs and slip-ons
- Bubblegummers – Trusted kidswear
- Hush Puppies – Premium comfort and elegance
