● Specially curated content inspired by contestants’ personalities
● Campaign garners over 4.2 million views across Instagram and Facebook
● Multi-platform digital strategy deepens fan engagement
Mumbai, 19th February 2026: BigTrunk Communications, an independent integrated advertising agency known for its data-driven insights and creative excellence, successfully executed a distinctive Valentine’s Week digital campaign for Bigg Boss Marathi Season 6 on Bigg Boss Marathi, airing on Colors Marathi from February 7 to February 14.
Reimagining Valentine’s Week beyond traditional romance, the campaign transformed the occasion into a vibrant digital celebration that reflected the unique personalities, friendships, rivalries, and emotional dynamics inside the house. Blending humor, relatability, and sharp storytelling, the initiative struck an instant chord with fans.
A Themed Digital Journey Through Valentine’s Week
Each day unfolded with a thoughtfully crafted theme aligned with the contestants’ on-screen personas:
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Rose Day kicked off with a playful meme featuring a contestant adorned with a rose, setting a witty and charming tone.
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Propose Day showcased personality-driven proposals that highlighted the housemates’ quirky and entertaining traits.
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Chocolate Day brought out light-hearted rivalries, sparking laughter among viewers.
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Promise Day introduced a clever “parallel universe” concept, imagining promises contestants would never actually keep.
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Hug Day celebrated heartfelt friendships and genuine bonds formed inside the house.
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The campaign culminated on Valentine’s Day with engaging motion posters featuring heart-shaped kisses, creating interactive and shareable moments across social media.
Strong Organic Performance Across Platforms
The campaign delivered impressive organic traction across the show’s official Instagram and Facebook handles:
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Instagram:
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1.9 million users reached
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3.3 million+ views
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27,600 engagements
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Facebook:
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641,800 users reached
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936,000 views
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1,140 engagements
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Across both platforms, the campaign generated over 4.2 million views and nearly 28,740 total engagements, reinforcing the show’s digital momentum.
Expanding the Digital Footprint
Beyond engagement metrics, the campaign significantly strengthened the show’s online community:
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Instagram gained 7,300 new followers
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Facebook added 15,700 new followers
This surge further deepened the connection between the show and its ever-growing fan base.
Leadership Speak
Bharat Subramaniam, Founder and Managing Director, BigTrunk Communications, said:
“With this Valentine’s Week campaign, we aimed to capture the true spirit of Bigg Boss Marathi in a way that felt both entertaining and authentic. Each post brought the contestants’ quirks and charm to life, creating shareable moments that sparked laughter, connection, and conversation. The campaign transformed the week into an immersive digital experience where humor, emotion, and audience engagement came together seamlessly.”
Satish Rajwade, Executive Vice President – Marathi Cluster, added:
“At Colors Marathi, we constantly strive to build deeper and more meaningful connections with our audience beyond the television screen. This Valentine’s Week campaign beautifully captured the emotional fabric of the house — the friendships, rivalries, humor, and heartfelt moments that viewers truly relate to. The overwhelming digital response reflects not just strong engagement metrics, but the growing affinity our audience has for the show and its contestants. Initiatives like these strengthen our brand’s digital presence while keeping the audience emotionally invested in the Bigg Boss Marathi journey.”
About BigTrunk Communications
Established in 2013 and headquartered in Mumbai, BigTrunk Communications is an independent integrated advertising agency with branches in Delhi, Bangalore, the UAE, and the USA. The agency specialises in 360-degree marketing solutions that blend digital strategy, creative storytelling, and media execution.
With a diverse portfolio spanning luxury, retail, fashion, FMCG, BFSI, real estate, healthcare, aviation, education, entertainment, F&B, and specialised industrial sectors, BigTrunk has partnered with leading brands such as Air India Express, Motilal Oswal Financial Services, Aster Hospitals, Unibic Foods, Aadhar Housing Finance, H&R Johnson, and Warner Bros..
The agency delivers measurable business outcomes through integrated digital and mainline services, including SEO, SEM, media planning & buying, social media, influencer marketing, web development, as well as traditional platforms such as TV, print, radio, outdoor, and on-ground activations.
About Colors Marathi
Colors Marathi is one of Maharashtra’s most loved Marathi General Entertainment Channels, reflecting the state’s rich cultural ethos and spirit. A pioneer in the Marathi television landscape, the channel has introduced iconic formats such as Bigg Boss Marathi, Sur Nava Dhyas Nava, and Dholkichya Talawar, redefining regional entertainment.
On the fiction front, the channel has delivered landmark shows including Tu Majha Saangati, Majhe Mann Tujhe Jhale, Ghadge & Suun, Sukhachya Sarini Hye Maan Baware, Balumamachya Navan Changbhala, Jay Jay Swami Samartha, Sundara ManaMadhye Bharali, and Raja Rani Chi Ga Jodi.
With inspiring women-led narratives, compelling love stories, intense family dramas, and revered mythology, Colors Marathi continues to remain a trusted and endearing entertainment destination for audiences across Maharashtra.
